Jul 29 2024 48 mins
In this episode, InboxArmy's Scott Cohen and Garin Hobbs welcome Sarah Gallardo, lead Email Developer at Oracle, to discuss the intricacies, challenges, and importance of email accessibility. We dive into the details of how accessibility is not just a legal requirement, but a crucial component of creating a great customer experience in email.
Email accessibility can be a business advantage by expanding the addressable audience, building trust, and leading to increased customer loyalty and satisfaction. Dive in, watch or listen, and get some great tips on how to focus on flexibility in design rendering and meeting other accessibility standards.
05:32 - What is email accessibility and why is it important?
08:55 - What is the ADA and what are its requirements?
13:22 - The risks and consequences of non-compliance
21:31 - Why brands should stay away from image-only emails
25:07 - The differences between screen readers and voice assistants
29:39 - Tips for ensuring accessibility in email design and email code
40:55 - The ROI of accessibility and expanding the addressable audience