Aug 12 2024 53 mins
In this episode, Dr. Matthew Dunn of Social Signal AI and Campaign Genius join InboxArmy's Scott Cohen and Garin Hobbs to discuss the evolution of AI in email marketing, the challenges and opportunities it presents, and how data powers AI and personalization.
02:05 - The evolution of AI in email marketing
06:04 - The role of data in powering AI
11:29 - The importance of context and emotional drivers
19:16 - The risks of AI in terms of privacy and false information
26:11 - The risks and benefits of AI in personalization and email marketing
29:42 - Defining personalization: Relevance vs. Creepiness
36:05 - The importance of considering user intentions in AI
39:51 - Privacy concerns in the age of AI and personalization