The Hard Corps Marketing Show

Marketing is NOT Just B2B or B2C!! ft. Suzanne Darmory | Hard Corps Marketing Show | Ep. # 387


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Dec 05 2024 50 mins  
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What are the key challenges and opportunities in the evolving B2B2C and C2B marketing models, and how is AI impacting modern strategies?

In this insightful interview, marketing expert Suzanne Darmory shares her 25+ years of global experience in marketing and dives into the evolving landscape of modern business strategies. Discover how B2B2C (business-to-business-to-consumer) and C2B (consumer-to-business) models are transforming traditional marketing approaches and creating new opportunities and challenges for businesses.


As the CMO of Refundo, Suzanne explores how companies can reach consumers indirectly through business partnerships and why consumer feedback is becoming a key driver of business strategy. She also offers a deep dive into the role of AI in marketing, why human connections still matter, and the importance of continuous learning through conferences and mentorship.


With a mix of humor and professional insights, Suzanne provides a fresh perspective on how to navigate the future of marketing. Whether you're a marketer, entrepreneur, or simply curious about the industry, this conversation is packed with valuable takeaways! 🎯


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Hard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/

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