The Hard Corps Marketing Show

How can prioritizing employees and customers lead to long-term marketing success?

In this episode of The Hard Corps Marketing Show, I had the privilege of sitting down with Drew Neisser, an award-winning marketing leader, author, thought leader, and Penguin-In-Chief of CMO Huddles. Drew shares his unique approach to marketing, built on the principles of continuous learning and experimentation. Throughout our conversation, he emphasizes the importance of focusing on employees and customers—not just prospective clients—when it comes to driving sustainable revenue growth and ensuring CMO longevity.

Drew dives deep into several key strategies that have shaped his career, including the creation of customer advisory boards, fostering employee engagement, and leveraging the transformative power of generative AI in marketing. He also highlights the value of his community, CMO Huddles, where marketing leaders come together to tackle challenges and collaborate on solutions.

In this episode, we cover:

How prioritizing employees and customers can fuel long-term marketing success

• The role of customer advisory boards in shaping effective marketing strategies
• Why employee engagement is critical to building a thriving marketing culture
• The impact of generative AI on marketing innovation and efficiency
• How CMO Huddles offers a unique support system for marketing leaders

If you're looking to elevate your marketing game and build a more sustainable career, this episode is packed with actionable insights you won’t want to miss!

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Connect with Drew:

• LinkedIn: https://www.linkedin.com/in/drewneisser/
• Twitter: x.com/DrewNeisser
• Company website: https://cmohuddles.com/
• Blog/Media Agency website: renegademarketing.com
• Book: https://www.amazon.com/dp/173721251X
• Podcast: https://renegademarketing.com/podcast/

Ways to Tune In:

• Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763
• Amazon Music/Audible: https://music.amazon.com/podcasts/0f4497c6-b402-4cad-9018-1e41b7e8f2bb/the-hard-corps-marketing-show
• Spotify: https://open.spotify.com/show/1vVLpNI1LssMTiL6Kdsamn
• Stitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-show
• Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL3RoZS1oYXJkLWNvcnBzLW1hcmtldGluZy1zaG93
• YouTube: https://youtu.be/HcdcDgP-uPc

Hard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/