Dec 10 2024 40 mins
Is your WFM tool all flash and no substance? In this hard-hitting episode of WFM Unfiltered, Irina and special guest Phil Bacon dig deep into the shocking reality behind WFM tool marketing. Phil, who’s seen it all—from engineering the tech to watching the hype machine sell it—doesn’t hold back in calling out how marketing has twisted the narrative around WFM tools.
Do vendors even know the products they’re pushing? Phil argues that many marketing teams are selling fantasies rather than features, spinning tools as miracle solutions while sidestepping glaring limitations. In this episode, we tear apart the illusion of "must-have" features and "effortless results" to reveal what's really driving vendor hype.
Phil shares jaw-dropping stories of WFM users held hostage by data, stuck with subpar support, and left with tools that serve no one but the seller. If you've ever questioned the endless promises in a product demo or left a webinar feeling sold but not informed, this episode is your wake-up call.
Ready to see past the marketing smoke and mirrors? Tune in to hear the gritty truth on how to choose WFM tools without getting duped.
Find out more about Phil at https://www.linkedin.com/in/philipbacon/
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