Sep 30 2024 40 mins
Welcome to “In My Humble Opinion”, a podcast collaboration between The Marketing Society and Publicis Groupe UK agencies that creates a space for marketing leaders to discuss their opinions on topics affecting our industry which they think about but may not always say out loud.
You will hear industry leaders and experts talk about their views and opinions on deliberately provocative subjects such as the impact of technology on brands and consumers, the future of our industry, the generational divides, diversity and inclusion and more.
You’re joining us for episode 1 ‘In My Humble Opinion...nobody ever got fired for buying the safest brands.’
In this episode, we're joined by Billy Hamilton-Stent, Chief Strategy Officer at Publicis Pro, and special guests Mimi Turner and Jann Schwarz from Marketplace Innovation at LinkedIn Marketing Services. They dive deep into the often-overlooked importance of brand in B2B marketing and purchasing decisions.
Our guests also touch on the challenges of measuring brand impact in B2B marketing and the need for a more holistic approach to B2B marketing strategies. Whether you're a B2B marketer, sales professional, or business leader, this episode offers valuable insights into the power of brand in driving B2B growth and success.
About our guests:
Billy Hamilton-Stent, Chief Strategy Officer, Publicis Pro
One of the founders of Publicis Pro, Billy has 25 years experience in the fields of research, brand and marketing communications. As Chief Strategy Officer he is responsible for brand and messaging development, client planning, developing audience insights and generating creative marketing campaigns. Billy also heads up Publicis Pro B2B Lab, our B2B AI platform.
Connect on LinkedIn here.
Mimi Turner, Head of Marketplace Innovation, LinkedIn Marketing Solutions and Senior Fellow, The B2B Institute at LinkedIn.
Connect on LinkedIn here
Jann Schwarz, Senior Director, Marketplace Innovation, LinkedIn Marketing Services and Senior Fellow, The B2B Institute at LinkedIn.
Connect on LinkedIn here
Links mentioned in the episode:
Mimi shares this LinkedIn Blog Post
Brand Value Blog Post
More content from The Marketing Society and Publicis Groupe UK agencies can be found here.
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Our industry is filled with many brilliant minds with thought provoking views, we can’t wait to bring them to you, our next episode of “In my humble opinion” will be coming soon and find our series of content of the same name over at The Marketing Society website.