Mar 25 2025 63 mins
For today’s episode, Mike is joined by Jonathan Mast, the founder of White Beard Strategies. He is a leading voice in AI prompting mastery with over 400,000 followers. Jonathan has helped 1000s of business owners and entrepreneurs unlock AI's full potential using his structured four-step framework. Enabling some of them to experience a 5,000% uptick in their ROI.
This episode is a must listen if you want to stop wasting time with bad AI outputs and start getting results that actually move the needle.
KEY TAKEAWAYS
- Technology is there to be leveraged to make your life and that of others better.
- Adding value for your customer is where the growth is.
- Most people are using AI wrong and blaming the tool when they get poor results.
- AI can´t read your mind, you need to give it context and invite it to ask you for clarification.
- Give AI an avatar to write as e.g. You are an expert copywriter who specialises in ….
- One prompt is rarely enough, you need to provide a framework e.g. To write a book, you need to provide hundreds of prompts.
- It is still hard to get AI to only use the body of knowledge you give it to create content. Mike shares his method for doing this.
- AI works with a limited amount of memory, so if you give it too many instructions in one go, it soon loses the thread and goes off track.
- Johnathan shares several ways to get around usage caps and gain access to all of the AI models.
- Make using AI a win for your team.
- Learn how to leverage AI. Doing so turns you into a sought-after employee.
- Do something new each day with AI.
- To overcome the hallucinations issue. Trust, but verify.
- When brainstorming with AI, use your voice. Weirdly, you get much better results. It is also good at transcribing.
- AI does a great job of organizing and contextualizing what is sometimes a very random stream of thought.
- The fastest way to learn AI is to use it consistently.
BEST MOMENTS
00:55 "It´s not AI that´s broken, it´s your prompts."
7:12 "Give the AI permission to ask you clarifying questions.."
21.15 “If we give it too many things to do, it's simply not going to follow through on that… it works best in a prompt if we give it 1, 2 maybe 3 things.”
38.59 ”When you're rolling it out at first, make it a win for your team, not just a win for the company.”
44.29 “Trust but verify.”
46.03 “By giving it (AI) permission to ask you questions, it'll avoid most of those hallucinations.”
51.18 “Have a conversation with AI. Don't expect to give it one prompt and get perfection.”
53.17 “We make too many assumptions that AI will figure it out. In other words, we don't give it enough context.”
57.53 “We are not at a point, nor do I see us ever getting to a point, where AI is that proverbial money tree in the backyard.”
ABOUT THE GUEST
Personal Website: https://jonathanmast.com
White Beard Strategies: https://whitebeardstrategies.com
AI Prompting Mastery: https://www.facebook.com/groups/aipromptsforentrepreneurs/
Facebook: https://www.facebook.com/jonathanjmast
LinkedIn: https://www.linkedin.com/in/jonathanjmast
YouTube: https://www.youtube.com/@jonathanmast_withai
Twitter: https://twitter.com/jonathanmast
Threads: https://threads.net/@jonathanmast
Instagram: https://www.instagram.com/jonathanmast/
ABOUT THE HOST
Meet Mike, a seasoned tech entrepreneur and visionary with over two and a half decades of invaluable experience in founding and scaling successful tech start-ups. Mike brings a wealth of firsthand knowledge, and a deep understanding of the challenges faced by entrepreneurs and tech professionals.
As a host, Mike is dedicated to sharing actionable insights, strategies, and stories gathered from conversations with industry leaders, innovators, and experts. With a remarkable ability to distil practical wisdom from guests, Mike curates engaging discussions that resonate with both aspiring entrepreneurs and seasoned professionals.