Feb 04 2025 62 mins 2
Mike speaks to Eran Friendinger the cofounder and CTO of Voyantis, a company that helps businesses grow using AI. Including big brands like Lennar, Miro, and Figma that have used his strategies to get 20 to 50% better results from running their ads.
Scaling in 2025 isn't about doing more. It's about working smarter with AI. If you're not using AI to help you, you're wasting time and money while your competitors are speeding ahead - The right AI deployed in the right way helps you to make you better decisions and predict what your customers want. Freeing up your time to focus on what really matters.
KEY TAKEAWAYS
- Companies that foster data driven culture are 3x times more likely to outperform competitors.
- Understanding the right KPI to measure an outcome is essential. If you are not measuring the right thing the insights will be worthless.
- Budget for experimenting with AI.
- Set your company culture up to accept and work with AI and to be data driven.
- AI can be used as a natural extension to your gut feeling, your intuition. You can´t effectively crunch the data to confirm that gut feeling, AI does it in seconds.
- Predictive analytics works for every industry.
- You have to spend money on working out how to use AI in your company.
- At some stage the data pipeline will break, and the AI will fail. You have to monitor output, spot issues, have contingencies and fix things fast.
- You can tell AI to write 100 SQL queries, show you the results and highlight which ones are most interesting.
- Automating business processes can reduce operational costs by 30%.
- AI is good at running marketing campaigns, but it needs some human input.
- Providing Google and Meta with as much consolidation information as possible will improve your campaigns.
- AI is great for customer support, but make sure it knows when to send the person to a human.
BEST MOMENTS
00:40 "If you're not using AI to help, you're wasting time and money while your competitors are speeding ahead.."
5:57 "We were in the dark and we had a flashlight, and we were looking for those interesting nuggets of data points or KPIs, and then AI just turned on the light."
6.58 "AI could be the missing link to scaling smarter, not harder."
15:12 "Choose what's important to your business."
22.25 "The data will break. Don't expect that it is going to continue performing… Do some risk management."
32.17 “You can create automations by sending the right feedback to the AI."
42.22 "Automation can handle repetitive tasks, but businesses still need to maintain that human touch."
53.08 "Look far enough into the future .. there´s nothing to stop AI from mimicking all human behaviour ."
GUEST RESOURCES
https://www.youtube.com/@Voyantis-ai
https://www.linkedin.com/in/eran-friendinger-5b38506
ABOUT THE HOST
Meet Mike, a seasoned tech entrepreneur and visionary with over two and a half decades of invaluable experience in founding and scaling successful tech start-ups. Mike brings a wealth of firsthand knowledge, and a deep understanding of the challenges faced by entrepreneurs and tech professionals.
As a host, Mike is dedicated to sharing actionable insights, strategies, and stories gathered from conversations with industry leaders, innovators, and experts. With a remarkable ability to distil practical wisdom from guests, Mike curates engaging discussions that resonate with both aspiring entrepreneurs and seasoned professionals.
