Mastering Tech Growth

For this episode, Mike sits down with Jade Pruett, an award-winning SEO specialist and founder of HelloSEO, with an impressive client list that includes CNN and Business Insider. She uses AI to create authentic and effective content. Doing so in a fast and effective way that was just not possible pre-AI. She shares several in-depth techniques that you can start using immediately.

Learn how to turn AI from a shortcut into a secret weapon for building trust and winning customers.

KEY TAKEAWAYS

• Truly understanding your customer´s pain points is key to mastering tech growth. 
• SEO is still essential for reaching customers online.
• AI is making it far easier to write content that appeals to the right type of potential customers, while also pleasing the ranking algorithms.
• Google and other algorithms prioritise content created by Experts that have Authority and are Trusted (EAT). Jade explains how to leverage this.
• When you give AI an exclusive body of research to work from, it produces unique and more accurate content.
• Re-hashing what the AI finds online isn´t enough.
• Jade shares a keyword research technique she uses to better understand the users pain points and the questions they need answered.
• You always have to edit what AI produces.
• If you publish AI content you will break trust with the reader and Google.
• Learn how to use canonical links.
• SEO has a better ROI than most lead generation.
• You have to constantly produce new content.
• Authentic backlinks and digital PR will boost your ranking.
• Use your network to create guest post backlinks.
• Podcast backlinks are powerful.
• Track and understand your metrics on all platforms.
• AI will potentially replace traditional search engines. You need to evolve.

BEST MOMENTS

00:35 "Using AI the wrong way can hurt your credibility and waste your time… but when used right, AI generated content can become your secret weapon." 

1:58 "Really understand your users, what their pain points are… interview your users." 

8:32 "EAT… Expertise, Authoritativeness and Trustworthiness, that's what Google is looking for." 

10:01 "We increased her traffic by 400%, in a month." 

19:34 "There's no one prompt you can put in and get something great … it is time consuming." 

22.08 “You want to be pulling from your own information, otherwise, you're just getting information that already exists online.”

25.52 “Breaking trust with your users .. is going to hurt you in the rankings.”

40.56 “You never want to stop maintaining your SEO processes …it´s like watering a plant.”

43.41 “There´s no quick fix to backlinks.”

50.22 “Google Analytics is going to give you more than you need, and it's free.”

55.53 “By the time it's gone through human hands, you can't tell that that AI had a part in it.”

ABOUT THE GUEST

SEO is Jade's superpower. A skilled SEO Specialist, she has empowered hundreds of brands and businesses to gain visibility in Google and connect with their ideal clients. As the Founder of HelloSEO, Jade works 1:1 with small businesses to develop SEO strategies and achieve killer ROIs. Her client partnerships are customer-driven, insight-led, and fully transparent. Empowering businesses to grow and flourish never gets old. With Jade, you don’t just get an SEO specialist. You get a long-term brand advocate and support system. 

https://helloseo.com/seo-report-card-tool

ABOUT THE HOST

Meet Mike, a seasoned tech entrepreneur and visionary with over two and a half decades of invaluable experience in founding and scaling successful tech start-ups. Mike brings a wealth of firsthand knowledge, and a deep understanding of the challenges faced by entrepreneurs and tech professionals.

As a host, Mike is dedicated to sharing actionable insights, strategies, and stories gathered from conversations with industry leaders, innovators, and experts. With a remarkable ability to distil practical wisdom from guests, Mike curates engaging discussions that resonate with both aspiring entrepreneurs and seasoned professionals.