Jan 29 2025 60 mins
Today, Jill is having a conversation with fellow fitness business coach, Nardia Norman. Nardia shares her journey as a trainer of personal trainers, how a personal health crisis led her to understand the unique needs of women in fitness, and all about the challenges faced by new online coaches in a saturated market. But not only does Nardia know her shit and talk her talk… she walks her walk too—Nardia is building a brand new business in real time, all while navigating career and life changes. Whether you’re a personal trainer, business owner, woman, or just a fan of people who kick ass in general, you’ll want to tune in to this episode.
A career of working with personal trainers [1:31]
Training men and women differently [5:49]
The backlash from pointing out hormonal differences [10:19]
Tracking your own metrics [13:30]
Start with self-compassion [17:41]
An increased awareness of mortality [22:20]
Pay attention to stress management [25:41]
The fear of niching down [29:02]
Get your shitty reps out now [35:32]
Speak to your ideal clients, not your peers [38:30]
What are the successful people doing? [42:51]
Building a business in real time [47:20]
Becoming an employee again and reconnecting to your “why” [53:41]
Connect with Nardia: @nardianorman
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