Jan 30 2024 16 mins
Today I bring you five specific things to focus on if you’re wanting to build an online business in the world of health and fitness (and bring in a profit!)
I created a workshop in 2020 – 3 steps to build a PROFITABLE online heath and fitness business.
And named it this for more than one reason…
Businesses need to not only generate revenue but be PROFITABLE.
Many people think “oh I am just going to start an online business” because perhaps it looks “easier” than other options in life…I can assure you the benefits and possible autonomy are there, but make no mistake it is NOT easier.
And to be very frank, most people won’t be successful. Because most people are not meant to be entrepreneurs. The online world has simply created an allure – the allure that if you’re a coach or practitioner in person, you can do it online with ease and make boat loads of money. LOL False.
Now, with that…I am team, if you think it can happen, and you have what you need to MAKE IT HAPPEN, you can. PERIOD.
So, if that’s you. If you’re driven by the possible freedom and okay with the reality that will be anything but easy, you’re my people.
If the idea of being the creator and the solver of your own problems is more appealing than passing issues to someone else to handle, or worse, solving someone else’s issues, then lets do this.
If it physically pains you to do things someone else’s way when you have a different idea, this might be for you.
If being everything – the social media manager, the email marketer, the web designer, the coach, the accountant and the customer service manager is okay with you, then this might be the right path.
I don’t say these things to scare you away or paint a big black x over your rainbow and butterfly painting. I keep it frank because it’s reality. And I want you to be prepared. Prepare to go from passion to profit in the online space.
So, let’s.
I called this episode the New Coaches Guide but let me be clear…
Not NEW Coach
NEW to the online space.
NEW new coaches should work in person however it makes sense in your area of focus. But ALSOOOOOOO you’re winning if you can do both – build and establish that online presence for FREE while working in person as you strategically and organically make that transition online.
1 – CLARITY on what makes you different – your area of focus – your niche.
Call it what you want. I don’t care.
Find this through ACTION
What made you different in person?
What comes easy to you?
What is your philosophy?
Listen to episode 237 on how to set yourself apart as a do it all coach
Know your niche content guide.
2 – CONTENT frequency
Messaging becomes more clear
You have a passion – how well do you communicate that online? Put in those reps
Builds dependability, knowability and credibility
Keeps you front of mind – thiiiiiiisssss is profitable
3 – YOUR OFFER
What do you sell? Who do you help? How? What’s your process?
GET NITTY GRITTY HERE
Client experience
Collecting social proof and sharing it
4 – SALES
You HAVE to sell your offer. Often in the beginning, without hesitation or doubt. Not that others can see and feel anyway.
You have the least confidence in this phase. But you NEED PROFIT.
Weekly – mentions, and direct sales
Build awareness and welcomeness!
NOT asking people to apply or work with you WILL NOT create profit.
5 – CONSISTENCY
Be in this for the long haul and the daily grind
Remember that frankness we started this episode with? We’re closing it out with the same vibe.
You gotta be here for the process. My most successful fitsPROs are:
Curious about themselves
Curious about their process
Curious about their audience
Here for the learning and refinement.
Here for the reps.
They enjoy this. Not EVERY part. But genuinely, the journey.
And THAT + their clarity is WHY they’re profitable.
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ALL THE LINKS YOU NEED:
Free On Demand Workshop: 3 Steps To Build a Profitable Online Health and Fitness Business
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Skincare: Fré Skincare Code FDBA for at least 15% off
Bags: Vooray Code ANNIE for 20% off