The State of Sales Enablement

How do you build a scalable, effective sales process—without overcomplicating it?

In this episode of The State of Sales Enablement, Coach K (Jonathan Kvarfordt) sits down with April Petrey, sales enablement consultant and creator of the SPARE Method, to talk about building minimum viable sales processes and onboarding programs for fast-growing businesses.

What you’ll learn in this episode:

✅ The SPARE Method – A framework for scalable, resource-light sales processes

✅ Why alignment across sales, marketing, and product is critical for growth

✅ The importance of exit criteria and why most sales processes fail without it

✅ The hidden power of enablement and why empathy is key to driving change

✅ How startups can set up a foundational sales process that attracts investors

Connect with April: https://www.linkedin.com/in/aprilpetrey/

Learn more about Allonsy Innovation: linkedin.com/company/allonsy-innovation-llc/

Connect with Coach K: https://www.linkedin.com/in/jmkmba/

Mentioned in this episode:

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