The State of Sales Enablement

Mar 05 2025 152 ep. 35 mins 4
The State of Sales Enablement Podcast artwork

Welcome to the State of Sales Enablement podcast. Insights and actionable advice from B2B sales and sales enablement leaders that share what it takes to achieve sales enablement excellence.

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The SPARE Method with April Petrey | Interview

Mar 05 2025 38 mins  
How do you build a scalable, effective sales process—without overcomplicating it?In this episode of The State of Sales Enablement, Coach K (Jonathan Kvarfordt) sits down with April Petrey, sales enablement consultant and creator of the SPARE Method, to talk about building minimum viable sales processes and onboarding programs for fast-growing businesses.What you’ll learn in thi

AI Enablement with Jonathan "Coach K" Kvarfordt | Interview

Feb 25 2025 37 mins  
In this special episode of The State of Sales Enablement, Felix Krueger flips the script and welcomes the show’s own co-host, Jonathan Kvarfordt (Coach K), to the other side of the mic. Known for his deep insights into AI, sales enablement, and go-to-market strategies, Coach K shares his vision for AI in sales, the evolution of AI agents, and the intersection of human connection

VC Enablement with Carolyn Breeze and Lauren Calautti | Interview

Feb 18 2025 33 mins  
In this episode of The State of Sales Enablement, Felix sits down with Carolyn Breeze (CEO) and Lauren Calautti (Chief Revenue Rocketeer) from Scalare Partners, an ASX-listed investment firm operating in Australia and USA. Unlike traditional VC firms, Scolari Partners takes a hands-on approach—providing commercial services that help startup founders and scale-ups build and refine

Scaling Influence with Alex Matyushenko | Interview

Feb 11 2025 32 mins  
In this episode of The State of Sales Enablement, Coach K welcomes Alex Matyushenko, a seasoned enablement leader with experience at AWS, Google, and Microsoft. From driving sales excellence to leveraging AI for scalable impact, Alex shares his expertise on influencing at scale, enabling leaders, and building high-performing teams—even when those teams don’t report directly to

Enablement Execution with Aaron Evans | Interview

Feb 04 2025 40 mins  
In this episode of The State of Sales Enablement, Jonathan Kvarfordt (Coach K) welcomes Aaron Evans, co-founder of Flow State, a B2B sales performance and transformation consultancy. Aaron has spent 15 years in enablement, working across multinational corporations and fast-moving startups, and today he shares his insights on sales transformation, methodology adoption, and why enabl

Maturity Models with Felix Krueger | Interview

Jan 28 2025 35 mins  
Devin McDermott welcomes Felix Krueger, the founder of this very podcast, former enablement consultant, and seasoned enablement leader, to discuss one of the hottest topics in sales enablement today: enablement maturity models. Felix shares practical advice and expert insights into what maturity models are, why they matter, and how enablers can leverage them to evolve their functio

Enablement Metrics with Kieran Smith | Interview

Jan 20 2025 38 mins  
In this episode of The State of Sales Enablement, Jonathan Kvarfordt (Coach K) welcomes Kieran Smith, Senior Director of Enablement at TechnologyAdvice. With years of experience transitioning from sales leadership to a data-driven enablement leader, Kieran dives into the strategies that transformed his organization’s enablement approach. From streamlining SDR onboarding to launch

Scaling Enablement with Alexander Bedford | Interview

Jan 13 2025 40 mins  
In this episode of The State of Sales Enablement, Felix Krueger, your host, welcomes Alex Bedford, a seasoned enablement leader with extensive experience in scaling enablement functions globally. From managing regional enablement teams to leading global initiatives, Alex shares his unique insights on scaling impact, navigating organizational politics, and thriving as a team of one

Troubleshooting Enablement with Federico Presicci | Interview

Jan 06 2025 45 mins  
In this episode of Troubleshooting Enablement, Devon McDermott, your host and EnableNerd, welcomes Federico Presicci, enablement strategist, leader of GetAccept’s enablement team, and creator of the Enablement Insight blog. With extensive experience in building enablement functions and sharing best practices across the community, Federico dives deep into maximizing the value of e

Game Maker Enablement with Krystina Moustakis | Interview

Dec 17 2024 27 mins  
In this episode of The State of Sales Enablement, Jonathan Kvarfordt, a.k.a. Coach K, sits down with Krystina Moustakis, an organizational psychologist and enablement expert, to dive into how enablement can drive performance through a unique people-centric approach.Krystina shares her journey from teaching to organizational psychology and how her background shapes her refreshing pe