Growth Colony: APAC's B2B Growth Podcast

Dec 10 2024 243 ep. 36 mins 5
Growth Colony: APAC's B2B Growth Podcast artwork

We chat with B2B founders, CMOs, marketing & sales leaders about their successes, failures, what is working for them today in the B2B marketing world and everything in between.

In each episode we dive deep into B2B topics including account-based marketing (ABM), demand generation, lead nurturing, sales and marketing alignment, automation, content marketing, marketing leadership and many more!

Hosted by Shahin Hoda

Produced by Shahin Hoda, Alexander Hipwell & Allysa Maywald from xGrowth.

  Business  Technology
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If AI had the answer, what’s your question? With Thomas Barta

Dec 10 2024 47 mins  
Join Vinnie and marketing leadership expert, Thomas Barta, as they chat about the role of AI in marketing, and whether AI is just a trendy distraction or a genuine game-changer in the industry. This episode also covers... Fundamentals of marketingCEO and customer expectationsCreative opportunities About Thomas... Thomas Barta is the world’s premier expert, author, and speaker

Why Marketers Should Lean Into Creativity

Dec 03 2024 52 mins  
Joining Shahin and Vinnie is Marketing Director (ANZ) at HP, Ruben Ahmed. They got to chat about all things creativity and efficiency in marketing, and what marketers should be doing to stand out. This episode also covers... Long-term vs short-term marketing focusCultivating a nicheThe importance of understanding P&LHow to build trust in your teams and with customers About R

Navigating Business Growth: The hipages Story

Nov 26 2024 56 mins  
Joining Shahin on the podcast is CEO & Founder of hipages, Roby Sharon-Zipser. He spoke about the journey of this Aussie company; from the origin story, to getting through the COVID-period, and to where they are now, hipages continues to smash their growth targets. This episode also covers... The role and evolution of being a CEOHow to adapt to consumer behaviour and technolo

How to Build a Marketing Team in APAC

Nov 19 2024 37 mins  
Director of Marketing (APJ) of Smartsheet, Laura Jenkins, shares with us her experience of being a one-woman marketing band in the Asia-Pacific region, and where her journey has led her today with the company. This episode also covers... Regional differences with campaignsHow to navigate working in a sales-led organisationHow to deal with HQ being in a different regionCollaborati

How to Become a Board Member as a Marketer

Nov 12 2024 39 mins  
How does a Marketer get on the board? Well, Anne Massey from the CEO Institute and chair of a collective group of organisations joins Shahin to delve into how you can get a seat at the table. This episode also covers... Why it’s so important for marketing to be on the boardThe do’s and don’ts of getting on the boardYour relationship with the CEO and building internal networ

Growth Through Acquisition: The efex Story told by Nick Sheehan

Nov 05 2024 57 mins  
For his third appearance on the show, CEO of efex, Nick Sheehan joins Shahin in sharing the story of efex and how they've used mergers and acquisitions to grow their business into the national name it is today. This episode also covers... The realisation that M&A can be a great growth channelThe evolution of leadershipMistakes and fearBalancing life and a business About Nick

B2B Influencer Marketing at Sendoso

Oct 29 2024 38 mins  
On this episode, we chat to Kris Rudeegraap, Co-CEO & Co-Founder of Sendoso about approaching Influencer Marketing in the B2B space. This episode also covers... How Sendoso built their influencer communityHow to balance transparency and professionalismThe strategies and tactics of building a communityThe future of Sendoso About Kris... Kris has more than two decades of Go-

What does it mean to be a Thought Leader?

Oct 22 2024 57 mins  
Join Vinnie and Ashley Faus, Head of Lifecycle Marketing at Atlassian, on their chat about what makes someone a Thought Leader and how you can be one. This episode also covers... How to be a Thought LeaderThe difference between a Thought Leader, a Subject Matter Expert, and an InfluencerAshley's Thought Leader model and pillars About Ashley... Marketer, writer, speaker by day..

Marketing Research in B2B

Oct 15 2024 36 mins  
Vinnie is joined by Lyssna's Director of Marketing, Claire Brown, to chat about the importance of approaching marketing research in the B2B space. This episode also covers... the cost-effective methods of marketing researchhow marketing research can help you stay ahead of the curvepractical insights for startups to refine their marketing approaches About Claire... Claire is a s

How B2B Marketing is Misrepresented

Oct 08 2024 43 mins  
Vinnie chats with Sobia Mughal from Workday, about the eye-opening misconceptions of B2B marketing. The duo delve into why B2B is overshadowed by B2C marketing and what we can do to minimise this. This episode also covers... Tertiary education and their approach to teaching marketingThe key actions to close the gap between B2B and B2CHow to build a strong brand About Sobia... S