The Knockout Formula: What Podcasters Can Learn from a Netflix-Breaking Event


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Nov 17 2024 38 mins   16

This week, we had something that doesn't happen often outside of the Super Bowl—lots of Americans watched the same thing at the same time. Today, I thought we could look at WHY and what podcasters can learn to add those winning ingredients to their podcasts.

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Takeaways:

  • Building anticipation for your content is crucial; promoting months in advance can lead to significant engagement.
  • Making your content easily accessible across various platforms maximizes audience reach and convenience.
  • Tying your content to emotions or nostalgia can significantly enhance audience connection and engagement.
  • Creating unique content that can't be found elsewhere is a powerful way to attract viewers.
  • Ensure the consumption process of your content is smooth; technical issues can drive audiences away.
  • Monetizing an audience, rather than just the podcast, is key to long-term success.

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