School of Podcasting - Plan, Launch, Grow and Monetize Your Podcast

Nov 17 2024 918 ep. 38 mins 1.3k
School of Podcasting - Plan, Launch, Grow and Monetize Your Podcast artwork

You want to start a podcast, but you’re unsure where to start. You need advice on how to grow or monetize your show, and stop being so scared that it won’t work! I can help by showing you what mistakes NOT TO MAKE and much more. Subscribe to the show and soak in the 18+ years of podcasting experience from Podcaster Hall of Fame Inductee Dave Jackson.

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The Knockout Formula: What Podcasters Can Learn from a Netflix-Breaking Event

Nov 17 2024 38 mins  
This week, we had something that doesn't happen often outside of the Super Bowl—lots of Americans watched the same thing at the same time. Today, I thought we could look at WHY and what podcasters can learn to add those winning ingredients to their podcasts.Audience SurveyHelp make the show better, and you'll be entered to win a year of membership at the School of Podcasting. Go

Strike Up Your Podcast: Lessons from Duck Pin Bowling

Nov 10 2024 44 mins  
OK, I realize this seems a little odd, but stay with me. Bowling and podcasting share surprising similarities that can inspire you to start your own podcast. Just like in duck pin bowling, where mastering the basics and adapting your technique is crucial, podcasting requires a solid grasp of content creation and delivery. Throughout this episode, Dave Jackson draws parallels betwee

Add More to Your Podcast? Remember to Subtract!

Nov 03 2024 35 mins  
If you want to add something new to your podcasting routine, you need to subtract something else from your schedule. Time management is crucial for podcasters; today, I'm pointing out the importance of making intentional choices about allocating our time. Let's examine the balance between new opportunities and existing commitments. I emphasize that every addition comes with a neces

Promote Like a Pro: Getting Your Podcast Guests to Spread the Word

Oct 27 2024 30 mins  
Today we look at how to encourage guests to promote their episodes. Host Dave Jackson opens the show by discussing the importance of reciprocity in the podcasting world, emphasizing that hosts and guests benefit from effective promotion strategies. Got Feedback On This Episode?I'd love to hear what you thought about this episode. If you have a minute or two, it's less than five que

10 Things I Learned at Ecamm Creator Camp 2024

Oct 20 2024 43 mins  
Today I share insights from a week spent at Ecamm Creator Camp 2024, highlighting ten key takeaways that can help podcasters and content creators elevate their craft. Got Feedback On This Episode?I'd love to hear what you thought about this episode. If you have a minute or two, it's less than five questions and works great on your phone or computer. Share Your ThoughtsMentione

The Future of Film and Podcasting: Avoiding the Same Pitfalls

Oct 13 2024 47 mins  
This episode serves as a guide for content creators to learn from the mistakes of the movie industry. It advocates for creativity, genuine audience engagement, and strategic marketing that resonates with today's consumers.The movie industry is falling fast. I share my childhood memories of the joy of watching movies and how attending a movie now has changed dramatically. We need to

Eavesdrop on a Podcast Coaching Session: Your Path to Podcaster Clarity

Oct 06 2024 48 mins  
Starting a podcast can feel overwhelming, but understanding the essential questions to address can simplify the process significantly. Join Dave Jackson as he coaches Alex Lorre through a consulting call, highlighting crucial considerations for both aspiring and established podcasters. From identifying your target audience to defining the goals of your show, this conversation cover

Maximize Listener Engagement with Podcast Chapters

Sep 29 2024 49 mins  
Chapters in podcast episodes allow listeners to easily navigate content, enhancing their listening experience by allowing them to skip to segments they find most intriguing or relevant. Dave Jackson explores the evolution and utility of chapters, reflecting on his initial disdain and eventual reliance on them. Dave invites podcasters to share their perspectives, highlighting a rang

AI For Podcasters (Part I) 26 Resources

Sep 22 2024 55 mins  
Today we’re unpacking a world of AI tools and their applications in podcasting. I start by asking ChatGPT what the top uses for ChatGPT (and you'll be surprised) are.We also discuss the crucial balance between leveraging AI for efficiency and maintaining the credibility and trust of your audience. If you lose your integrity, you may never get it back. Above all, NEVER have AI mak

Tom Webster: The Importance of Editing Your Show

Sep 15 2024 38 mins  
In this episode of the School of Podcasting (episode 949), we get some great insights from media research expert Tom Webster. With a focus on optimizing podcast content and strategy, Tom and Dave explore common pitfalls that podcasters face, particularly the importance of engaging content from the outset. They discuss practical tips on improving podcast narrative and editing, handl