The Digital Marketing Podcast by Exposure Ninja

Feb 02 2025 470 ep. 35 mins 964
The Digital Marketing Podcast by Exposure Ninja artwork

Learn powerful and profitable high-ROI marketing tips from Tim Cameron-Kitchen, founder of the relentlessly high-impact digital marketing agency, Exposure Ninja. Visit https://exposureninja.com/podcast for show notes and links.

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How To Get To The Top of Google in 2025

Feb 02 2025 30 mins  
SEO has become a zero-sum game. There are only a certain number of slots in any search results page, and claiming one means displacing someone else. In 2025, throwing a few AI-generated articles at your website won't cut it — you need a comprehensive strategy. We know what it takes to win these positions. We do it for hundreds of clients worldwide every month, even in the m

Copy This PROFITABLE Paid Search Strategy in 2025

Jan 28 2025 41 mins  
The following is a BONUS EPISODE, hosted by Exposure Ninja's CEO, Charlie Marchant. ---------- Here's what most marketers are missing about Paid Search in 2025: while everyone's rushing to AI tools, the real transformation is happening right under their noses. We've analysed hundreds of campaigns, and here's the data-driven truth: mobile now drives 75% of all ad

COPY Hims' $60M/Month Marketing Strategy

Jan 26 2025 30 mins  
I've uncovered something fascinating in the digital marketing world, and I need to share it with you. I'm diving deep into Hims.com – a company that's literally spending half its revenue on marketing and making it work brilliantly. We're talking $182 million in a single quarter, 77% year-over-year growth, and yes, they're still turning a profit. But here's

How Digital Advertising Works in 2025

Jan 20 2025 27 mins  
Digital advertising is becoming increasingly competitive and costs are rising. It's crucial that you know how the field is changing and how AI and automation might be the key to maximising your ad spend and increasing your ROAS. In this podcast, I cover: - How to analyse your market's ads - How to create ad creative using AI tools - Why data collection is only going to increase in

Copy This FLAWLESS Content Marketing Strategy in 2025

Jan 17 2025 58 mins  
The following is a BONUS EPISODE recorded by the Exposure Ninja team. ---------- Here's what most marketers are missing about content in 2025: while everyone's rushing to implement AI content tools (like copy.ai and Jasper), the reality of what's actually driving results looks completely different. In a recent strategy discussion, three of Exposure Ninja's leading m

Digital Marketing Predictions for 2025 (HISTORIC Changes Coming)

Dec 18 2024 43 mins  
Join Charlie Marchant, CEO of Exposure Ninja, and Dale Davies for a deep dive into some bold marketing predictions for 2025. From the meteoric rise of AI search platforms to personalised search results and evolving consumer behaviours, they explore how these shifts will fundamentally change digital marketing strategies. With 45% of US and 29% of UK users already embracing generativ

Should Marketers Embrace SORA, OpenAI’s New Text-to-Video Tool? (Dojo #44)

Dec 12 2024 24 mins  
In this packed episode, our CEO, Charlie Marchant, and our Head of Marketing, Dale Davies, dissect three major AI developments: OpenAI’s text-to-video tool Sora, Google’s Product Studio expansion, and Reddit’s new AI-powered answer generation system called Reddit Answers. While these tools showcase impressive capabilities, their immediate practical applications for marketers

Copy This NEXT-LEVEL GEO Strategy in 2025

Dec 10 2024 64 mins  
The following is a BONUS EPISODE recorded by the Exposure Ninja team. ---------- By 2026, traditional SEO traffic could plummet by 50% as AI transforms how people discover and evaluate businesses online. But here's the opportunity: while most companies are stuck in outdated SEO tactics, generative AI platforms are creating new ways to capture visibility and traffic. Generative Eng

Google's WORST NIGHTMARE Just Happened

Dec 09 2024 12 mins  
For the first time ever, Google lost search users. This signals a fundamental shift towards AI-powered search and marketers need to adapt their strategies now for this emerging reality. The signs were there. ChatGPT's rise. Perplexity's growing user base. And now, Ofcom's data confirms what many of us suspected: traditional search is evolving. Think about how you find informatio

Could Google’s First YoY Drop in Users Spell the End? (Dojo #43)

Dec 04 2024 38 mins  
Google has experienced its first recorded decline in UK users, dropping from 86% to 83% market share, while AI search queries have increased tenfold between January and September 2024. Simultaneously, Google’s AI Overviews are now starting to include YouTube video summaries, marking a significant evolution in search result presentation. For marketers concerned about maintaining v