The Digital Marketing Podcast by Exposure Ninja

Oct 31 2024 451 ep. 35 mins 937
The Digital Marketing Podcast by Exposure Ninja artwork

Learn powerful and profitable high-ROI marketing tips from Tim Cameron-Kitchen, founder of the relentlessly high-impact digital marketing agency, Exposure Ninja. Visit https://exposureninja.com/podcast for show notes and links.

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Google's AI Overviews to Reach 1 Billion Users by Year-End (Dojo #38)

Oct 31 2024 40 mins  
In This Episode… Welcome to the Dojo, a weekly marketing news podcast by Exposure Ninja. This week we talk about: A big week for AI… but also some data that puts it all in context IKEA’s new face of gaming Stop calling it SEO Timestamps 00:00 - A big week for AI… but also some data that puts it all in context 16:14 - IKEA’s new face of gaming 27:43 Stop calling it

Why GEO is the New SEO (and How It Works)

Oct 27 2024 13 mins  
GEO is one of the main terms being used to describe getting AI chat tools like ChatGPT, Gemini, Claude, or Perplexity to recommend your business, product, services, or brand. You're probably thinking — “How do I get these tools to recommend my business, my website, my products and services?” That’s what I’m going to cover in today’s podcast. Watch the video instead: ht

AI Overviews Hit 70%+ Coverage - What's Your Strategy? (Dojo #37)

Oct 25 2024 47 mins  
In This Episode… Welcome to the Dojo, a weekly marketing news podcast by Exposure Ninja. This week we talk about: Legal topics have the most AI Overviews - and you're next Google’s AI Overviews fail to answer 43% of financial queries The FTC’s rules on fake reviews Tesco's stripped back ads Timestamps 00:00 - Legal topics have the most AI Overviews - and you're next 08

FINALLY... ChatGPT content that RANKS (ChatGPT with Canvas)

Oct 21 2024 21 mins  
ChatGPT snuck out a new content creation feature last week that barely anybody in the marketing world seems to have noticed. But I think it gives marketers that use it a HUGE advantage. In fact, I've been using this personally to write and publish blogs and get them ranked in less than a day. But, and it's a big but, this thing could get you into a whole lot of trouble unless yo

Are You Ready for Generative Engine Optimisation (GEO)? (Dojo #36)

Oct 17 2024 55 mins  
In This Episode… Welcome to the Dojo, a weekly marketing news podcast by Exposure Ninja. This week we talk about: - Are marketers ready for Generative Search Optimisation? - WordPress BEEF! - The power of social media in mental health awareness Timestamps 00:00 — Intro 02:22 — WordPress BEEF! 14:10 — Are marketers ready for Generative Search Optimisation? 20:19 — The pow

The Best B2B Marketing Strategies for 2025

Oct 14 2024 33 mins  
Over the last decade or so, the team here at Exposure Ninja and I have generated over 100, 000 B2B leads for ourselves and our clients. And in today's podcast, we're going to be breaking down three B2B marketing strategies that you can use if B2B is your vibe. We're going to talk about: - Being really, really helpful via content. - Repurposing like a beast - Thought leadershi

ChatGPT-4o with Canvas Will Change Content Writing Forever (Dojo #35)

Oct 11 2024 38 mins  
In This Episode… Welcome to the Dojo, a weekly marketing news podcast by Exposure Ninja. This week we talk about: - ChatGPT dropped a new update for content writers - Cheap conversation starters - Position one is position none Timestamps 00:00 — Intro 00:11 — ChatGPT dropped a new update for content writers 17:46 — Cheap conversation starters 30:54 — Position one is po

Digital Marketing Lessons from Disruptive Insurance Companies

Sep 30 2024 22 mins  
Let’s be honest — it’s much easier to market a fun, trendy business. D2C subscription service for BBQ charcoal? I could do that in my sleep. But only the world’s best marketers can sell something that people know they need, but they don’t really want to buy it, like insurance. So today, I’m going to be teaching you some brilliant marketing lessons from 3 disruptive l

Listen To This Before Hiring a Marketing Agency

Sep 23 2024 19 mins  
I've seen from personal experience that the right marketing can absolutely transform a business and produce growth that completely changes lives. And agencies are one way to deliver that marketing. But there are also alternatives. Today we're going to talk about three main things: How to know whether or not you should choose a marketing agency, freelancers or building an

Why You Shouldn't Be Afraid of AI PPC Tools (Dojo #34)

Sep 19 2024 39 mins  
In This Episode... Welcome to the Dojo, a weekly marketing news podcast by Exposure Ninja. This week we talk about: OpenAI’s new model o1 is released Key PPC Takeaways from The Meta Summit 363% Increase In Google Ads Leads using AI Assets Timestamps 00:00 — Intro 00:31 — OpenAI’s new model o1 is released 11:00 — Key PPC Takeaways from The Meta Summit 28:06 — 363%