Dec 10 2024 11 mins
Do you know the persuasion tactic that increases conversions by 34%? Or one so powerful you probably fall for it even when you spot it. In this episode, certified conversion copywriter Linda Melone reveals seven powerful behavioral psychology tactics designed to enhance conversion rates. The episode begins with an overview of the role of emotional triggers in decision-making and transitions into practical strategies such as leveraging cognitive dissonance, appealing to fear and hope, and using social proof to create urgency.
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Time stamps:
Introduction to Conversion Strategies (00:00:00)
Importance of Understanding Audience Decisions (00:01:21)
Addressing Cognitive Dissonance (00:02:30)
How to Use Pain-Agitation-Solution (P-A-S) Formula (00:03:42)
The Power of "Because" to in Copywriting (00:04:53)
Adding Personal Connection in Your Copy (00:05:09)
Leveraging Social Proof and FOMO for Conversion (00:06:11)
Creating a Sense of Urgency to Prompt Action (00:07:13)
Why Scarcity Principle Works (00:08:14)
Bonus Tip: Authority Bias (00:09:25)
Conclusion and Recommendations (00:10:28)