Oct 29 2024 30 mins
In this episode, I talk with Sarah Noel Block, founder of Tiny Marketing, a lead magnet and marketing expert. She tells how to turn casual visitors into committed subscribers, the difference between passive (quizzes, PDFs) and active (webinars, events) lead magnets—and why a mix of both boosts engagement. We also get into her strategy for aligning lead magnets with high-traffic pages and using trust-building tactics that increase conversions. You'll walk away with practical steps to create lead magnets that connect, convert, and keep audiences coming back.
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Connect with Sarah here:
https://www.sarahnoelblock.com/
https://tinymarketing.buzzsprout.com/share
https://www.linkedin.com/in/sarahnoelblock/
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Follow Linda on all her social media: https://linktr.ee/lindamelone
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Time stamps:
Introduction to Lead Magnets (00:00:00)
B2B Marketing in the Health and Fitness Industry. (00:00:34)
Defining Lead Magnets (00:03:31)
Combining Lead Magnet Types (00:05:05)
Choosing the Right Lead Magnet (00:06:33)
Building Trust with Lead Magnets (00:07:45)
Niche Community Engagement (00:11:16)
Using Meetups for Lead Generation (00:12:12)
Email Newsletter Strategy (00:14:04)
Thank You Page Optimization (00:19:24)
Selling with Freebies (00:21:53)
Upselling and Customer Experience (00:22:46)
Lead Magnet Strategies for B2B (00:25:08)
Identifying Pain Points for Lead Magnets (00:26:02)
Lead Magnet Ideas for Gym Members (00:27:19)