Feb 26 2025 40 mins
In this bonus episode of the Startup CPG podcast, Daniel Scharff is joined by Patricia Menegoto and Kiki Huddleston from the Startup CPG team, as well as Brendan Cravitz from Azabu x Meatless Future and Maxi Heidenblut from Häppy Candy, to recap the Winter Fancy Food Show in Las Vegas.
The team shares behind-the-scenes insights on what made Startup CPG's section a must-visit for retailers and buyers, the power of community-driven brand support, and how small brands can maximize their trade show experience. Brendan and Maxi discuss their brand highlights, key buyer meetings (including Whole Foods!), and the ROI of attending a show like Fancy Foods.
From cross-pollination of brand connections to tips on making the most of networking events, booth setups, and pitch opportunities, this episode is packed with actionable insights for emerging food and beverage brands.
Thinking about showcasing your brand at the next Fancy Food Show or joining the Startup CPG community? Tune in now!
Listen in as they share about:
- Fancy Food Winter Show Experience & Highlights
- Factors that Helped Brands Succeed at the Show
- Differences Between Fancy Food Show and Other Trade Shows
- Lessons Learned for Future Shows
- Why Join the Startup CPG Section?
- Future Opportunities
Episode Links:
Kiki on LinkedIn
Patricia on LinkedIn
Brendan on LinkedIn
IG: @meatlessfuture_jp @meatlessfuture_us @azabufoods
Maxi on LinkedIn
IG: https://www.instagram.com/haeppy.candy/
Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.
Show Links:
- Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)
- Join the Startup CPG Slack community (20K+ members and growing!)
- Follow @startupcpg
- Visit host Daniel's Linkedin
- Questions or comments about the episode? Email Daniel at [email protected]
- Episode music by Super Fantastics