The Startup CPG Podcast

Nov 19 2024 226 ep. 45 mins 47
The Startup CPG Podcast artwork

The top CPG podcast in the world, highlighting stories from founders, buyer spotlights, highly practical industry insights - all to give you a better chance at success.

  Business
RSS feed Share
Copy RSS


Subscribe on Podcast Addict


#171 - Buyer Spotlight: Taylor Cathala, Senior Spirits Category Merchant, Whole Foods Market

Nov 19 2024 59 mins  
In this episode of the Startup CPG podcast, host Daniel Scharff sits down with Taylor Cathala, Senior Spirits Category Merchant at Whole Foods Market, to explore the intricacies of getting a brand into Whole Foods’ coveted spirits section. Taylor shares his journey from graphic design to category management, where he now oversees an evolving landscape of alcoholic and non-alcohol

Founder Feature: Woo Pailet of LOO

Nov 15 2024 36 mins  
In this episode of the Startup CPG Podcast, Grace Kennedy is joined by Woo Pailet, co-founder of LOO, a plant-based, eco-friendly wipes brand. Woo shares the inspiration behind LOO and the drive to create sustainable, beautifully designed wipes that appeal to both environmental and aesthetic concerns. She dives into the harmful impact of traditional plastic-based wipes and how LOO

#169 - "How to Take Advice" with Nikhil Arora

Nov 12 2024 60 mins  
In this episode of the Startup CPG podcast, host Daniel Scharff engages with Nikhil Arora, co-founder of Back to the Roots, an innovative organic gardening company now selling $100M at retail. Nikhil shares the inspiring journey of how he and his co-founder, Alejandro Velez, transformed their initial idea of growing mushrooms from coffee grounds into a successful urban farming busi

Founder Feature: Sahithya Wintrich of Chutni Punch

Nov 08 2024 42 mins  
In this episode of the Startup CPG podcast, Grace Kennedy chats with Sahithya Wintrich, the founder of Chutni Punch. Inspired by traditional South Indian chutni powders, Sahithya has turned her family's recipes into a unique line of seasonings that can be used in many types of dishes, not just Indian food.Sahithya shares her journey into the consumer packaged goods (CPG) industry,

#168 - CPG Founder Life - What to Expect: Paul Voge

Nov 05 2024 70 mins  
In this episode of the Startup CPG Podcast, Daniel Scharff sits down with Paul Voge, Co-Founder and CEO at Aura Bora, a craft sparkling water company that has experienced remarkable growth from just 2 stores in 2019 to an impressive 10,000 stores in 2024. Paul shares his entrepreneurial journey, highlighting the challenges and realities of running a consumer packaged goods (CPG) st

Founder Feature: Daniela Suarez of iCalm

Nov 01 2024 41 mins  
In this episode of the Startup CPG Podcast, Grace Kennedy welcomes Daniela Suarez, co-founder of iCalm Health, a pioneering company focused on creating natural supplements for stress relief. They delve into the inspiring journey of icalm, from its early beginnings to the intricacies of product development and the challenges that come with building a brand in the health industry.Dan

#167 - 5 Financial Factors That Make or Break E-commerce Brands with Paul Bianco

Oct 29 2024 61 mins  
In this episode of the Startup CPG Podcast, Daniel Scharff interviews Paul Bianco, founder and CEO of Graphite Financial. They highlights the essential role finance plays in startup success, particularly within the e-commerce and CPG sectors. Paul emphasizes that finance should go beyond mere number-crunching, offering actionable insights that empower founders to make informed deci

Founder Feature: Charlie Gentry of TruJoy

Oct 25 2024 38 mins  
In this episode of the Startup CPG Podcast, Grace Kennedy interviews Charlie Gentry, the founder of TruJoy, a frozen Greek yogurt brand based in Austin, Texas. Charlie shares his inspiring journey as a solo founder, detailing his motivations for creating TruJoy and navigating the competitive food industry. He discusses the development process behind his yogurt, including the creati

#166 - CPG Trade Media: Elizabeth Crawford, Brooke Just, and Adrianne DeLuca

Oct 22 2024 60 mins  
In this episode of the Startup CPG Podcast, Daniel Scharff interviews 3 of the leading CPG journalists. He’s joined by Elizabeth Crawford, Senior Editor at FoodNavigator-USA; Brooke Just, Associate Editor at Food Business News; and Adrianne DeLuca, Reporter at BevNET & Nosh. Together, they dive into why Trade Media is crucial for building brand credibility and discuss emergin

Founder Feature: Jilleo Recio of RĒJINS

Oct 18 2024 43 mins  
In this episode of the Startup CPG Podcast, Grace Kennedy interviews Jilleo Recio, founder of RĒJINS, a luxury skincare brand dedicated to celebrating and catering to maturing, melanin-rich skin. Jilleo shares his personal journey and motivations for creating RĒJINS, inspired by his experiences in Singapore and a desire to challenge beauty standards that prioritize skin lightenin