Imperfect Marketing

Imperfect Marketing with host Kendra Corman Episode 194: Mastering Brand Strategy for Business GrowthKendra dives into the world of brand strategy with Chaya Glatt, a brand strategist, business name specialist, and copywriter renowned for her MAD brand strategy formula. Chaya, also an international speaker and the mind behind the Brand Authority training program, shares her passion

Imperfect Marketing with host Kendra Corman Episode 193: The Content Multiplier - 10 Ways to Repurpose a Podcast EpisodeKendra shares her top 10 tips for repurposing podcast content, including:Turn key moments into social media postsCreate blog posts and articlesMake video clips for various platformsDesign visual assets like quote cardsUse insights in email newslettersHost live Q&a

Imperfect Marketing with host Kendra Corman Episode 192: Rethinking Sales and Marketing StrategiesKendra talks imperfect marketing with internationally recognized business and leadership development advisor, Diane Helbig. Diane is a certified professional coach and president of Helbig Enterprises, where she aids businesses and organizations in becoming more constructive and profita

Imperfect Marketing with host Kendra Corman Episode 191: The Podcast Puzzle - Assembling the Pieces for a Hit ShowKendra shares her tips for creating a hit podcast, including:Crafting an authentic voiceUnderstanding listener behaviorOptimizing SEOGetting guest appearancesBuilding community engagementShe emphasizes the importance of consistency and focusing on your listeners at ever

Imperfect Marketing with host Kendra Corman Episode 190: Creating A Month of Content in 90 Minutes with Aaron WitnishKendra talks with content strategist Aaron Witnish about his system for extracting 30 days of video and written content in just 90 minutes.Topics covered include:The story behind Aaron's content creation processCommon struggles with creating content regularlyWay

Imperfect Marketing with host Kendra Corman Episode 189: Capitalizing on Learning MomentsKendra gets candid about some of the marketing mistakes she has made in 2024, and how she was able to turn them into growth opportunities.Mistakes covered:Newsletter overhaul that overwhelmed readersBootcamp launch fiasco due to being under the weatherKey takeaways:Look at mistakes through a st

Imperfect Marketing with host Kendra Corman Episode 188: Uncovering Hidden Gems in Your Website Analytics with Philippa GamseKendra talks with analytics expert Philippa Gamse about how to get actionable insights from your website and ad data. Key topics include:Why analytics matter for digital marketing successSetting goals before diving into reportsTop metrics to focus on based on

Imperfect Marketing with host Kendra Corman Episode 187: Spring Refresh: Revisiting Your Annual Marketing StrategyKendra shares her own story of pivoting her marketing strategy this year by writing and publishing a book on AI. She talks about the importance of staying agile, identifying new opportunities, and evolving your strategy in real-time.Key topics covered include:Capitalizi

Imperfect Marketing with host Kendra Corman Episode 186: The Art and Science of Facebook Advertising with Robert BrillKendra talks imperfect marketing with digital advertising expert Robert Brill, CEO of Brill Media. Robert shares insights on running successful ad campaigns, trends in digital advertising, and his biggest lesson learned.Topics covered include:Having a strategy for y

In this episode of Imperfect Marketing, host Kendra Corman delves into the crucial practice of conducting a quarterly check-in. This episode focuses on evaluating the first quarter's successes and shortcomings, highlighting the importance of this process in fostering business growth and improvement.Key Points Covered in This Episode:Assessing Key Metrics: Kendra emphasizes the