Build That Business

Jul 09 2024 90 ep. 33 mins 15
Build That Business Podcast artwork

How can I turn my creative passion into a profitable business? Can I really scale my business as a creative solopreneur? How do I know when I’m ready to quit my 9-5? Is work-life balance *really* possible as an entrepreneur? Welcome to Build that Business, girlfriends! Where host Lindsay J. Williams answers all of these questions and more. Lindsay will share tangible business tips and strategies that she used to scale from $30k to $300k in yearly revenue with her wedding stationery business. We dive into real life struggles and triumphs through inspirational stories from entrepreneurs making their business dreams happen. So what are you waiting for? Get ready to build your business and generate profits without burnout. Subscribe to the show and let’s Build that Business!

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90: Using scarcity & urgency to persuade couples to take action at wedding shows (even if the timing isn’t right for your services yet).

Jul 09 2024 17 mins  
Welcome to another episode of the Build That Business Podcast! I’m your host, Lindsay J. Williams, and today we’re diving into a highly requested topic: using urgency and scarcity to persuade couples to take action at wedding shows, even if they think the timing isn’t quite right for your services yet.In this episode, we’ll cover:Understanding Urgency and Scarcity: Learn th

89: How to attract your ideal customers at wedding shows (yes, even if you serve a high-end clientele)

Jul 02 2024 18 mins  
Welcome to Episode 88 of The Build That Business Podcast! In this episode, your host Lindsay J. Williams challenges the belief that high-end clients don't attend wedding shows and shares expert strategies to help you attract your ideal customers at these events.Episode Highlights:Busting the myth: Why high-end clients do attend wedding showsUnderstanding the diverse reasons couples

88: How to Turn Couples’ Obsession Over Snagging a Deal at Wedding Shows into Your BIGGEST Money Maker

Jun 21 2024 12 mins  
Welcome back to the Build That Business Podcast! I’m your host, Lindsay J. Williams, and today we’re diving into the world of wedding shows and how to transform the inevitable hunt for deals into your biggest moneymaker.In this episode, we’ll explore:Understanding the Deal-Driven Mentality: Why couples flock to wedding shows seeking deals and how to leverage this mindset to y

87: Are Wedding Shows Right For YOUR Business? NICHE Specific Show Strategies.

Jun 18 2024 40 mins  
Are wedding shows the right fit for your unique wedding business? Many niche vendors often feel out of place at these events, but the truth is, wedding shows can work for everyone with the right strategies! In this episode, we dive deep into how different types of wedding vendors can maximize their presence and success at wedding shows.Join us as we explore:Non-Traditional Wedding

86: Never Again: 5 HUGE Wedding Show Mistakes to Nix for Your Next Show

Jun 11 2024 15 mins  
In this episode of The Build That Business Podcast, host Lindsay J. Williams shares invaluable insights into common mistakes to avoid at wedding shows. If you've ever left a show feeling like it was a waste of time and money, this episode is a must-listen. With over a decade of experience in the wedding industry, Lindsay guides you through what NOT to do, helping you navigate the w

85: Are Wedding Shows Worth It? 4 ROI Metrics You Need To Track

Jun 04 2024 16 mins  
In this episode of The Build That Business Podcast, host Lindsay J. Williams tackles the age-old question: Are wedding shows worth it? Spoiler alert—her answer is a resounding YES. But to back it up, Lindsay dives into the nitty-gritty of ROI metrics you need to track to ensure your participation in wedding shows pays off.Here's what you'll learn:Cost ROI: Lindsay breaks down the

84: 5 Marketing Strategies To Boost Your Wedding Bookings

May 28 2024 17 mins  
In this episode of the Build That Business Podcast, host Lindsay shares five powerful marketing strategies to skyrocket your wedding bookings. Here's what you'll learn:Wedding Shows: Discover why these events offer unmatched ROI and warm leads ready to book.Date-Based Emails: Learn how to automate personalized messages tailored to each couple's wedding date for increased conversion

83: Navigating Entrepreneurship and Special Needs Parenting - Taking a Short Break

Feb 14 2023 5 mins  
Are you an entrepreneurial mom juggling her dreams while navigating life with a child with Autism Spectrum Disorder (ASD)? As a business owner, do you find it challenging to be on your game while so much is happening behind the scenes? When all of this is happening, it can be a pretty lonely experience…Top reasons to listen to the entire episode:Special needs moms chasing their d

82: Renee Sabo - Putting People Over Profit

Feb 07 2023 56 mins  
Do you put people before profit? Or have you been taught to focus on profits at the expense of serving others? I have always prioritized service over profitability, not only because I believe in it but because it has also been very strategic for the growth of my business. I discussed this with Renée Sabo (who also has a big heart for service) on her podcast, The Confetti Hour. Tak

81: Brandee Gaar - Why You Need Warm Leads - And How To Get Them!

Jan 31 2023 41 mins  
What if you could just show up at a bridal show and get a booking right away? Imagine if newly engaged couples contacted you via DMs, and emails or even approached you on the street to set up an appointment. These scenarios ARE possible, but not without laying the groundwork first. In this episode, I feature my interview with Brandee Gaar on the Wedding Pro CEO podcast. Brandee and