Feb 03 2025 33 mins 2
As we approach Covid's five year anniversary, much has changed about the world of work and where we do it.
After WPP's chief executive Mark Read announced that the holding company will be mandating four days a week, adland has had plenty to say on the approach to hybrid working. A petition was started by WPP employees to revoke the order and has almost reached 20,000 signatures. (It is open for anyone to sign up).
Three weeks since, the topic is still one of Campaign’s most read. In this episode Campaign's editorial team discusses what happens next and asks if and when adland will go back to a five day week. Hosted by tech editor Lucy Shelley, this episode features editor, Maisie McCabe, editor-in chief, Gideon Spanier and deputy creativity and culture editor, Charlotte Rawlings. They question whether there is a correlation between presence in the office and business success.
Further reading:
Revealed: Latest hybrid working policies across 'big six' agency groups
What does adland make of WPP’s four office days per week mandate?
Is Publicis’ dismissal of staff for return-to-office violations a sign of things to come?
WPP boss Mark Read hits back at employee vitriol over back-to-office mandate
One in six agencies increased number of office days in 2023
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