Oct 17 2024 37 mins 1
Lost in the labyrinth of acronyms like OTT, CTV, VOD, and more? Join us for a deep dive into the world of connected TV advertising. Our very own Sam Anderson, Editor at The Drum, speaks to industry experts Tamara Alesi, CEO of Mediaplus, and Séamus Brennan, Director of partnerships and Strategy at Kepler EMEA. We'll break down the meaning of these industry terms and explore the challenges and opportunities for marketers navigating the ever-evolving landscape of TV and video advertising. From traditional TV to streaming services and beyond, discover how to effectively reach your audience and maximize your advertising efforts in the age of connected TV.
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