The Drum Network Podcast

Dec 05 2024 92 ep. 36 mins
The Drum Network Podcast artwork

The Drum Network Podcast gives a voice to the people behind the bylines. Featuring insight from marketing experts from The Drum Network, the podcast is a fortnightly look at all the biggest issues in marketing, media, and technology, told by the people who know that world the best.
Hosted on Acast. See acast.com/privacy for more information.

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B2B not boring: How creativity is transforming business marketing

Dec 05 2024 44 mins  
In this episode, we explore how B2B marketing is shaking off its dull reputation and embracing creativity and humanity. Hear from industry experts Anca Rhone (The MX Group), Matt Box (George P. Johnson), and Jenny Sagström (Sköna) about standout campaigns from brands like MailChimp and Volvo Trucks, the emotional complexity of B2B decision-making, and why curiosity and strategy a

How relevant is Black Friday in 2024?

Dec 02 2024 41 mins  
In this episode, we dig into Black Friday’s evolution in 2024, in 2 parts. Looking at platforms, John Clarke (head of social, Nest Commerce) and Jake Hewlett (managing director, Tambo) share how Black Friday remains a revenue powerhouse despite growing challenges, while Duncan Birch (business director, DEPT) and Saoirse Cleary (creative strategy director, MG Empower) explore the

Advertising Week New York wrap-up: The view from the ground

Oct 31 2024 36 mins  
Want the rundown of Advertising Week New York 2024? Wes Morton, CEO of Creativ Strategies and Kris Tait, Managing Director of Croud give their take on AWNY and break down the big moments. Hosted on Acast. See acast.com/privacy for more information.

CTV 101: Decoding the alphabet soup of video advertising

Oct 17 2024 37 mins  
Lost in the labyrinth of acronyms like OTT, CTV, VOD, and more? Join us for a deep dive into the world of connected TV advertising. Our very own Sam Anderson, Editor at The Drum, speaks to industry experts Tamara Alesi, CEO of Mediaplus, and Séamus Brennan, Director of partnerships and Strategy at Kepler EMEA. We'll break down the meaning of these industry terms and explore the ch

Marketing’s role in fashion’s sustainability problem

Oct 10 2024 33 mins  
Join DEPT, Disrupt Marketing, and PATTRNS to unpack the fashion industry's sustainability crisis and explore the role marketers can play in driving more sustainable practices. Hosted on Acast. See acast.com/privacy for more information.

The future of wearables

Sep 12 2024 30 mins  
Delve into the future and challenges of wearable technology with 2Heads, Landor, and M&C Saatchi Sport & Entertainment. Hosted on Acast. See acast.com/privacy for more information.

Dynamic and digital out-of-home 101

Sep 09 2024 31 mins  
Explore the world of digital and dynamic out-of-home (DOOH) with Croud, Impression and Posterscope + Liveposter. Hosted on Acast. See acast.com/privacy for more information.

Shifting revenue and pricing models: How are agencies making their money?

Aug 15 2024 26 mins  
How are agencies making their money? As agencies adapt to client demands and technological changes, join CLICKON and George P. Johnson UK to explore the changing revenue and pricing models in the industry. Hosted on Acast. See acast.com/privacy for more information.

Olympics 2024: Live reaction from marketers, and the future of brand partnerships

Aug 08 2024 31 mins  
Explore the marketing and branding strategies around the 2024 Paris Olympic Games with Landor, M&C Saatchi Sport & Entertainment, and Story10 as we delve into the evolving landscape of sports marketing. Get insights on the opening ceremony, the coverage of the Olympics on TV and digital platforms, and the ecosystem of partnerships and sponsorships. Hosted on Acast. See acas

Euro 2024 wrap-up: The winners and losers (on and off the pitch)

Jul 26 2024 29 mins  
Explore the fuse of marketing and football during UEFA Euro 2024 with Ear to the Ground and Propellernet. Discover key trends in sports marketing and get perspectives on the tournament from marketers. Hosted on Acast. See acast.com/privacy for more information.