Mar 27 2024 31 mins
Author of Start with the Story: Brand-Building in a Narrative Economy, Kristian Alomá knows the value of brand storytelling for agencies and businesses.
In this episode, Kristian shares insights about his agency, Threadline, and the art of crafting a narrative that is relevant, meaningful, and inspiring to the audience. He and Chip cover the evolution of brand stories over time and the need for agencies to live their own brand stories.
Chip and Kristian also discuss the value of a helpfulness mindset for growing a thriving agency. The importance of building trust and evolving with customers is highlighted throughout the conversation.
[read the transcript]
The post CWC 98: Storytelling and a helpfulness mindset for agency owners (featuring Kristian Alomá) appeared first on FIR Podcast Network.