Chats with Chip

In this episode, Chip talks with Jody Sutter of the Sutter Company about identifying and leveraging agency owners' strengths for effective business development. Continue Reading → The post CWC 103: Building Effective Business Development Systems (featuring Jody Sutter) appeared first on FIR Podcast Network.

In this episode, Chip discusses agency business development with regular guest and seasoned expert Lee McKnight Jr., of RSW/US. The conversation covers the challenges agencies have been facing in 2024, such as prolonged sales cycles and client budget constraints. They discuss survey findings indicating optimism among agencies. The dialogue also explores the role of AI in business d

In this episode, Chip talks with David C. Baker, who has been dubbed "the expert's expert." Continue Reading → The post CWC 101: Expert advice on putting your agency in a position to succeed (featuring David C. Baker) appeared first on FIR Podcast Network.

Patrick Rogan of Ignition HR joins Chip to discuss the FTC’s new ruling on non-compete agreements and expected adjustments to overtime pay regulations. They discuss strategies for managing overtime and compensation issues in small agencies, highlighting the importance of compliance, proactive planning, and seeking HR assistance when necessary. [read the transcript] The post CWC 1

Meetings have evolved over the last few decades, so shouldn’t the agency owner’s role have changed? In this episode, Chip and Brad Farris of Anchor Advisors discuss the importance of effective leadership and meetings in agencies, emphasizing the owner’s unique role in providing vision and direction. They explore the need for well-structured meetings with agendas, purpose, and

Author of Start with the Story: Brand-Building in a Narrative Economy, Kristian Alomá knows the value of brand storytelling for agencies and businesses. In this episode, Kristian shares insights about his agency, Threadline, and the art of crafting a narrative that is relevant, meaningful, and inspiring to the audience. He and Chip cover the evolution of brand stories over time an

In this episode, Chip talks with Nicholas Petroski, founder of Promethean Research. Chip and Nick discuss digital agency salaries and the findings of a recent research report on the topic. They delve into the importance of balancing billable hours, the impact of pricing on agency profitability, and the role of benefits and stipends in attracting and retaining talent. They also touc

Xaña Winans of Golden Proportions Marketing says that resiliency may be her superpower, and that’s a characteristic many agency owners needed to tap into as the pandemic upset existing business structures. Like many owners, Xaña has kept her team remote. She shares some of her experience about how she made that transition and manages a team that is no longer full-time i

In this episode, Chip talks with Jason Swenk of Agency Mastery 360 about the intricate dynamics of agency growth, operations, and sales. The discussion touches upon multiple challenges that agency owners grapple with daily, offering a number of actionable insights. The Accidental Agency Owner: Jason himself began as an accidental agency owner at 22 when he designed a website pokin

Few people in the agency world know more about the effective use of Wikipedia than Bill Beutler. As the founder of Beutler Ink, he and his team don’t just advise people about this popular platform, they also help clients communicate more effectively with infographics and other formats. In this episode, Chip talks with Bill about the evolution of Wikipedia in recent years an