Feb 24 2025 59 mins 1
As the digital age continues to evolve, communicators face unprecedented challenges in maintaining ethical standards. Recent incidents, from a PR agency spreading false stories about a client’s rival through social media channels to a New York Times reporter’s alleged breach of privacy within a private WhatsApp group, the challenges to ethical behavior are mounting. Add to that the ethical implications of using artificial intelligence in content creation, with discussions focusing on the balance between innovation and ethical responsibility, and the need to define our ethical foundations couldn’t be clearer. Our panel fellows explored these timely issues, offering insights and guidance for communicators striving to navigate the complex ethical terrain of today’s communication environment.
About the panel:
Diane Gayeski is recognized as a thought leader in the practice and teaching of business communications. She is Professor of Strategic Communications at the Roy H. Park School of Communications at Ithaca College and provides consulting in communications analysis and strategies through Gayeski Analytics. Diane was recently inducted as an IABC Fellow; she’s been active in IABC for more than 30 years as a featured speaker and think-tank leader at the international conference, the author of 3 editions of the IABC-published book, Managing the Communications Function, and the advisor to Ithaca College’s student chapter. She’s led more than 300 client engagements for clients, including the US Navy, Bank of Montreal, Fiat, Sony, Abbott Diagnostics, and Borg-Warner, focusing on assessing and building the capacities and new technologies for workplace communications and learning teams.
Todd “Tosh” Hattori — Leveraging 20+ years of leading in-house communication functions within a variety of organizations and industries, Tosh shifted his career focus toward helping organization leaders address business challenges by setting and implementing organizational excellence strategies. He is currently the continuous improvement lead for F5, Inc. where he leads Lean Six Sigma practitioners who collaborate with cross-functional teams to eliminate waste and establish consistencies that deliver exceptional employee and customer experiences; and organizational change management practitioners who help employees navigate shifts in organizational processes and practices to achieve functional and enterprise success. As a passionate advocate of his rich Japanese heritage, Tosh serves as the F5 Asian & Pacific Islander employee inclusion group co-chair, raising awareness of the rich and diverse Asian and Pacific Islander cultures, beliefs, and perspectives within the F5 workforce; and helping members and allies advance awareness and understanding within our communities to achieve support, safety, and success.
Jane Mitchell’s career began at the BBC in London on live TV programs. She moved on to producing award-winning films and videos for public and private sector organizations and developed groundbreaking employee engagement programs. Since 2006 when she formed her own consultancy, she now guides organizations, (some of which have experienced cultural trauma), with embedding values and ethics through understanding culture and leadership and their link to high-performing sustainable organizations. She has worked with Top 100 companies across the world, is a regular conference speaker and writer, and is a Director of two highly successful UK-based agencies. Jane has been a member of IABC since 2008 and has had the privilege of serving on local, regional, and International IABC Boards. She is currently Chair of the 2021 World Conference and was awarded the honor of IABC Fellow in March.
Caroline Sapriel is the founder and managing partner of CS&A International, a specialist risk, crisis and business continuity management firm. Focusing on helping multinational organizations build crisis resilience, she works with multinational clients across industry sectors globally. With 30 years’ experience in risk and crisis management, she is recognized as a leader in her profession and acknowledged for her ability to provide customized, results-driven counsel and training at the highest level. Caroline is an accomplished trainer, facilitator and coach in risk, issues and crisis management as well as in communication skills. A Fellow of the International Association of Business Communicators, Caroline is a regular speaker on risk and crisis management at international conferences. She has published articles and co-authored two books on crisis management as well as contributed the chapter on crisis communication to IABC’s handbook of Organizational Communication. She lectures on crisis management at the University of Antwerp and the University of Leuven in Belgium as well as the University of Leiden in the Netherlands. Caroline is fluent in French, English, Spanish, Hebrew and Mandarin. She holds a BA degree in Chinese Studies and a BSc degree in International Relations from the Hebrew University of Jerusalem.
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