The FIR Podcast Network Everything Feed

Mar 04 2025 100 ep. 32 mins 290
The FIR Podcast Network Everything Feed artwork

The FIR Podcast Network is the premiere podcast network for PR, organizational communications, marketing, and internal communications content. Each of the FIR Podcast Network's shows can be accessed individually. This is the EVERYTHING Feed, which gets you the latest episodes of every show in the network.

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FIR #453: Humor Us — How Playful Teasing Strengthens Brand Relationships

Mar 04 2025 14 mins  
It may seem counterintuitive, but playful teasing between brands and customers can produce unexpected benefits. Inspired by research from Duke University’s Fuqua School of Business, we explore why strategically “roasting” customers with humor and lighthearted banter can enhance brand loyalty and deepen customer connections. Discover how embracing a bit of playful

ALP 263: Using AI the right way for agency biz dev

Mar 03 2025 18 mins  
In this episode, Chip and Gini discuss the practical uses and pitfalls of AI in agency lead generation and business development. They criticize the common misuse of AI for impersonal, high-volume outreach, which often results in off-putting and ineffective communication. Instead, they advocate for leveraging AI as a tool to enhance efficiency in tasks such as creating brand persona

CWC 105: Communicating in the face of chaos, confusion, and conflict (featuring Karen Swim)

Feb 26 2025 30 mins  
In this episode, Chip talks with Karen Swim of Solo PR Pro about the challenges faced by solos and small agency owners in the current chaotic environment. They discuss the impact of economic, political, and societal issues on public relations and communications, emphasizing the need for adaptability in business strategies. They highlight the importance of diversifying communication

Steve Rubel on AI, Media Analytics, and the Future of PR

Feb 26 2025 40 mins  
For nearly 20 years, Steve Rubel was a key figure at the global public relations and marketing consultancy firm Edelman, shaping its approach to media strategy and digital communication. A pioneer in blogging and digital PR from the early 2000s, Steve has long been at the forefront of emerging media trends, helping businesses navigate the ever-evolving landscape of content, journal

Circle of Fellows #113: Ethics in Communication

Feb 24 2025 59 mins  
As the digital age continues to evolve, communicators face unprecedented challenges in maintaining ethical standards. Recent incidents, from a PR agency spreading false stories about a client’s rival through social media channels to a New York Times reporter’s alleged breach of privacy within a private WhatsApp group, the challenges to ethical behavior are mounting. Add to that

ALP 262: What freelancers should know before they become agency owners

Feb 24 2025 16 mins  
In this episode, Chip and Gini discuss the transition from being a freelancer to an agency owner. They delve into the common fears and challenges associated with hiring employees and emphasize the importance of having structured processes and systems. The episode also explores topics such as the strategic direction of a business, handling pricing models, and the significance of bui

FIR #452: Communicating in Chaos

Feb 24 2025 89 mins  
“We are once again at a moment in time where things will not — and cannot — be the same again. However it unfolds, the only certainty is chaos will follow.” So wrote global PR practitioner Catherine Arrow in a post on LinkedIn. In this monthly longform episode, Neville and Shel discuss Catherine’s observation that communicators are caught in the thick of confl

FIR #451: Return-to-Office-Obsessed Execs Are Minimizing the Employee Voice

Feb 17 2025 23 mins  
Leaked audio of JP Morgan Chase CEO Jamie Dimon reveals an executive who has dug in his heels and has no interest in listening to the voice of the employee. In the clip, he essentially tells employees, “My way or the highway.” While the return-to-office mandates don’t represent a majority of businesses, they have been high-profile, as have employee responses, most

ALP 261: How to get your team the mentorship they need

Feb 17 2025 19 mins  
In this episode, Chip and Gini discuss the importance of mentorship for small agency employees. They explore various approaches including informal and formal mentorships, organic development of mentor-mentee relationships, and bringing in external consultants for mentorship. Gini shares her personal experiences, highlighting the challenges of forced mentorship and the benefits of o

FIR #450: Senior Leaders Doubt Communicators’ Abilities

Feb 13 2025 20 mins  
Listen to communicators talk about their impact on their organizations and you would be forgiven for thinking that executives find their communication teams to be indispensable. Recent research says otherwise. As complexities mount in the worlds of business, media, and politics, less than 20 percent of senior executives are confident their communicators and public affairs professio