Emerging Brands Podcast

Over the past two decades, Taylor Steele has immersed himself in the global community, serving as creative director of Corona Australia and creating films for National Geographic. Eventually landing in New York City, he experienced an unlikely revelation after an artist friend introduced him to premium sipping tequila. In that simple ritual, Taylor tapped into the possibility of bringing purpose to pleasure: drinking not to disconnect, but to slow down and savor each moment.

With the founding of Solento Organic Tequila, Taylor now extends his treasured ritual to all those looking to realign with their own truest essence. Born in New York City but steeped in California soul, Solento embodies the charmed duality that defines Taylor, ultimately creating space for a much-needed celebration of presence in even the most fast-paced of lives.

Inside the episode

• Taylor’s career shift from an award-winning filmmaker to CPG founder

• Solento Organic Tequila’s brand story to encourage people to slow down

• Strategy behind engaging with consumers and strategic partners

• Advice to an emerging brand founder