SEO Shortcuts From a 25 Year Veteran - Bill Hartzer


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Mar 04 2025 97 mins  

E608: Legendary SEO, Bill Hartzer, joins the pod!

Bill Hartzer has been in the industry for 25 years and is extremely well known, having shared stages with many other top SEOs.

He is an expert in black hat SEO, gray hat SEO, and of course white hat SEO and shares crazy SEO gems that very VERY few digital marketers, let alone SEOs, know.

In this episode, Bill gives shortcuts both for local SEO and normal website SEO:
- How to boost visibility in Google Maps.
- How to build trust to a new website.
- How Bill uses AI to game link building.
- How to get URLs indexed en masse.
- How entity SEO is the new hotness.
- How backlinks don’t matter nearly as much as they used to - what matters now.

What an honor to have Bill on the show, this one is a treat.

⭐️ Bill’s website: https://www.billhartzer.com/
✨ Bill on 𝕏: https://x.com/bhartzer
🌟 Bill on LinkedIn: https://www.linkedin.com/in/bhartzer/

🧲 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/

00:00 Welcoming Bill Hartzer
02:53 Driving Directions Hack for Local SEO
03:48 The 100 Phones Experiment
24:17 Entity SEO and Its Importance
35:58 Technical SEO and Site Maps
41:19 Top-Level Domains (TLDs) and Their Impact
52:39 TwitterX and Club TLDs: A Frustrating Experience
54:35 Bill’s AI Content Strategy and SEO Insights
01:23:29 Evolution of Social Media Influence
01:29:21 Backlinks vs. Engagement: The Debate
01:36:08 Conclusion and Final Thoughts

The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/

#seohacks #seotips #blackhatseo #searchengineoptimization