The Edward Show

Mar 09 2025 609 ep. 13 mins 10

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Founder and go-to-market stories from the lens of a world-class marketer.

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Should You Try the Trial Reels Trick?

Mar 09 2025 10 mins

E613: Lots of people are saying Trial Reels are amazing. Take a viral video, repost it to Trial Reels, it goes viral again. But what if there’s a way to use this to print money, not just views? That’s what today’s episode discusses: 1. Should you even try the Trial Reels reposting trick? 2. What are the risks? 3. Can this be used to print cash? ⭐️ The post that was shared

Why Landing Pages Don’t Work - Secrets From a Decade of A/B Testing

Mar 08 2025 64 mins

E612: Matthew Stafford, one of the leading Conversion Rate Optimization (CRO) experts, comes on the pod! He shares why most landing pages fail and what to do instead. Most people are only making a super small fraction of what their product is capable of making. On the level of 1/1000th of what is possible. Matthew shares the absolute most crucial adjustments to make to your website

Turning a 500 View Video to a 2.4 Million View Video

Mar 07 2025 7 mins

E611: In 15 minutes I turned a video that originally got 351 views to a viral video with 2.4 million views. Everything is a block of stone with a beautiful sculpture inside. Every piece of content, landing page, ad, SEO funnel, and marketing campaign has potential. Oftentimes, that potential is staring us right in the face. These are the basic, easy changes I made to the original v

Jump to the Top of Google Maps - Black Hat, Gray Hat, White Hat Methods

Mar 06 2025 26 mins

E610: An easy way to boost performance in Google Maps is to have friends and family search your location and use the directions feature to actually go to it. If a large enough amount of people do this, this will jump you up to the number one spot for your keywords. This episode explains how this was discovered, then gives illegal black hat, in-the-middle gray hat, and totally safe

The PR Framework That Saved Mark Zuckerberg

Mar 05 2025 9 mins

E609: In 2018, Mark Zuckerberg was the biggest villain of the tech world. Today, he is the coolest CEO in the Silicon Valley. The PR framework that completely rebranded Mark: R.A.C.E Here's how it turned Zuck from zero to hero. Let's go a little back in time... In 2018, Facebook's trustworthiness hit rock bottom at 27%. Why? Cambridge Analytica. 87 million user profiles were harves

SEO Shortcuts From a 25 Year Veteran - Bill Hartzer

Mar 04 2025 97 mins

E608: Legendary SEO, Bill Hartzer, joins the pod! Bill Hartzer has been in the industry for 25 years and is extremely well known, having shared stages with many other top SEOs. He is an expert in black hat SEO, gray hat SEO, and of course white hat SEO and shares crazy SEO gems that very VERY few digital marketers, let alone SEOs, know. In this episode, Bill gives shortcuts both fo

Crazy SEO Gems That Shouldn’t Work

Mar 03 2025 11 mins

E607: Insane SEO facts and strategies from Bill Hartzer on Reddit. These are some crazy things that should not work, but according to Bill, work well. This ranges from strange internal linking, to PBNs, to local SEO, to burying negative results on Google, and more. ⭐️ Bill Hartzer on Reddit: https://www.reddit.com/user/billhartzer/comments/ 🏆 Compact Keywords - My SEO Course

Making Millions With Insane High Frequency Posting

Mar 02 2025 81 mins

E606: Keida Dervishi of Soulmate Customs joins the show. 23 years old, she makes millions of dollars per year selling relationship jewelry and clothing. She started her business 4 years ago. She is an animal with posting frequency - SEVEN VIDEOS (IG Reels/TikToks) A DAY. So impressive. All her videos are actively promoting her product and some get 30 or even 70 million views! Start

Now Is the Best Time to Start a Personal Brand

Mar 01 2025 10 mins

E605: Now is the best time to start a personal brand. 1. The limitations with Meta properties have been fixed. You can use an automation to have your content come out to Instagram WITHOUT suppression of views. This was not the case 8+ months ago. 2. Here’s stories of people doing it. Shout out to Michael Taylor who is crushing: https://www.instagram.com/shiftingshares/ 3. People

Guest Posting Secrets - What the Masters Are Doing That You Are Not

Feb 28 2025 9 mins

E604: Two bits of SEO guest posting mastery: 1. Do you write for the website you’re guest posting on or the backlink you are obtaining? 2. Is it ever best to write your guest posts in the first person? This is about crafting a natural backlink profile so that it doesn’t appear that you are actively gaming Google and Bing with strategically procured SEO backlinks. The masters of