Masters of Marketing

When it comes to building effective sales teams, most companies find it hard to hire and train the right talent.​ Ali Charafeddine (Ace) is the Founder of Acez Academy and a leading Sales, Leadership and Culture Consultant who is renowned for helping businesses hire and develop exceptional sales teams.​ Join us as Ace delves into his thoughts on where most companies fall short,

Most agencies depend solely on referrals and word-of-mouth to grow their business, and the few that try their hands with outbound don't always get it right.​ Corey Quinn is an Agency Growth Consultant who grew his previous agency by over 7x in 6 years and now helps agencies specialize, simplify, and escape founder-led sales.​ Join us as Corey delves into the outbound tactics he

Out of the traditional 4 P's of marketing, Product is often the most underrated amongst marketers. For Switch Foods, this couldn't be farther from the truth.​ Edward Hamod is the CEO of Switch Foods, a company that produces plant-based meat alternatives and that is building awareness and educating consumers in the region on the dangers of meat overconsumption.​ Join us as Edwar

Growing and scaling a brand is never an easy task, but when you have the right mindset and follow the right strategies, it becomes much more doable.​ Tarik Chebib is the CEO Middle East of Capital.com, one of the world's top investment platforms, and he has led the company to massive success in the MENA region.​ Join us as Tarik delves into marketing, branding, personal and pro

Any social media expert worth working with will tell you that there's no one-size-fits-all formula for brands to go viral. However, finding a virality formula is a possibility for almost any brand out there.​ Fahad Kaleem is a top content creator and the Co-Founder of KNINE Unit, an agency specialized in helping people and businesses go viral on TikTok.​ Join us as Fahad delves

A good salesperson can persuade people who need a product or service to buy it from them. A great salesperson knows that sometimes, people don't know what they actually need.​ Charlotte Vermeer is the Managing Partner of Igloo, the award-winning agency in Dubai and Miami, and my good friend. She overlooks our Dubai office, sales team and business development efforts.​ Join us a

The GCC contains a wealth of opportunities for investors and businesses alike. We're already seeing massive growth throughout the region, especially when it comes to digital advertising.​​ Mohamad Itani is the Head of Partnerships at Amazon Ads, and through his experience and the insights available to him, he is exceedingly knowledgeable about the state of the GCC market and it

When it comes to communicating with potential customers, authentic, genuine content is the name of the game.​ Ksenia Zaykova is the Founder of Node Communications, one of the region's premier PR and consulting firms, and the CCO of AngelsDeck Global Ventures, a leading venture capital firm. Throughout her vast experience, she has become a leading expert in communications, public

Today, the UAE is one of the world's top hubs for business. However, back when Justin McGuire started MCG Talent, that wasn't the case.​ Justin McGuire is the Founder of MCG Talent, the region's top marcom recruitment firm, and over the years he spent developing MCG Talent into a multi-million-dollar company, he has learned a thing or two about how to succeed in the region.​ Jo

When it comes to podcasters in the Middle East, few are as seasoned and knowledgeable as Loulou Khazen.​ Loulou is the founder and host of Conversations With Loulou, a startup podcast which has grown to become one of the UAE's largest. Loulou is also an accomplished entrepreneur and currently invests heavily in tech startups with her company, Spade Ventures. Join us as Loulou del