Apr 11 2023 57 mins 1
In this episode, Liz and Cheryl break down their battle-tested five-step framework, the bedrock of how they empower women consultants to land 5, 6, and 7-figure corporate consulting contracts. So if you're looking to grow your business, and want to know the pillar pieces of strategy to build an effective enterprise serving corporate, get your pen and paper because this is one meaty episode!
KEY POINTS:
- Prospects Only Care About Outcomes
- The tipping point that made Liz change the way she does business
- Why positioning is choosing what to say no to
- What are the problems that exist in the market? Position your business to solve them!
- How to optimize your LinkedIn
- Communication and holding space for your buyers
- Ways to build authority in the marketplace
QUOTABLES:
“I cannot do business like this anymore. And so I was like, how do I productize what I'm doing? How do I stop treating each project like this random customized consulting project?”
“You have to curate your business like a fine museum, like with what is not going to make it on the walls. How can you be selective? And what are you going to say no to so you're weeding out the fat.”
PRODUCTS / RESOURCES:
Apply To Access My Complimentary Advanced Masterclass
Download My 3 Free Scripts For Booking Meetings with Hard To Reach Executive Buyers
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