Dec 18 2024 22 mins 4
Holiday treats are everywhere, and marketers know exactly how to trigger our emotions to make us feel like we have to buy and eat them. But here’s the truth: you don’t need to fall into the scarcity mindset trap! In today’s episode, we’re breaking down the psychology behind why holiday foods feel so irresistible, how marketers exploit our nostalgia and FOMO, and what you can do to navigate the minefield of seasonal treats without guilt or overwhelm.
You’ll learn how to make intentional choices around food during the holidays while still fully enjoying the season. The goal? To celebrate the season in a way that aligns with your health goals, your values, and what truly matters to you.
What You’ll Learn in This Episode:
- The psychology of the scarcity mindset and how it’s used to market holiday foods.
- How marketers exploit nostalgia, urgency, and limited-time offers to make us impulsively buy.
- Why so many holiday foods aren’t actually unique (they just have snowflakes or sparkles added!).
- How to navigate the overwhelming amount of treats at parties, the grocery store, and everywhere in between.
- The key question to ask yourself when faced with seasonal food FOMO.
- How to prioritize the foods that truly matter to you and let go of the rest.
If this episode resonated with you, I’d love to hear about it! Send me a DM on Instagram @HeyStephWebb and let me know how you’re approaching holiday foods this season.
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