That's Helpful with Ed Stott

How Karina Irby turned $800 into a Multi-Million $ Business


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Oct 10 2024 49 mins   1
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If you have a business idea, or you just know you want to work for yourself but you’re not sure how to make it happen, this conversation is for you.

You probably have no idea where to start, little to no money, not much business experience & a whole heap of ‘what ifs’ holding you back from getting started…

Well back in 2011, Karina Irby was right where you are now.

Today, she now runs & owns a multimillion dollar business & her bikinis are sold all around the world.

So how did she do it? Well, if you follow Karina online, you’ll know she is nothing if not totally open & honest so today we’re going to learn some of her biggest business lessons on how to start a super successful company with absolutely nothing.

Want to become a podcast sponsor, got some feedback for me or just fancy a chat? Email me - [email protected]

CONNECT WITH US
Connect with ⁠That's Helpful on Instagram.
Find Karina on Instagram & via Moana Bikini

TIMESTAMPS
00:00 Introduction to Karina Erby and Her Journey
02:49 The Origins of Moana Swimwear
10:34 Building a Community and Authenticity in Business
19:30 Lessons Learned in Brand Building and Authenticity
26:01 Navigating Social Media and Its Challenges
35:22 The Authenticity of Online Content
36:43 Navigating Fame and Public Perception
38:27 The Challenges of Hiring and Team Dynamics
44:08 Goal Setting and Business Vision
46:30 Staying Motivated and Avoiding Burnout
48:22 Letting Go of Control in Business
49:48 The Importance of Resilience in Business
52:18 Learning from Mistakes and Building a Foundation
54:24 Balancing Femininity and Authority in Business
58:14 Encouragement for Aspiring Entrepreneurs

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