Feb 18 2025 37 mins 4
Today, I'm joined by Bryan Myers, president & CEO of [solidcore].
Operating across 27 states, [solidcore] delivers 50-minute reformer-based strength workouts. Adding backing from L Catterton in September, the brand is ramping up expansion.
In this episode, we discuss the company's roadmap and the evolution of boutique fitness.
We also cover:
• Targeting underserved markets
• Innovating the reformer-based workout
• Building an accessible yet challenging brand
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Website: https://www.solidcore.co
IG: https://www.instagram.com/solidcore
Bryan's IG: https://www.instagram.com/bmysofly
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The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities.
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Chapters:
(00:00) Introduction
(01:49) [solidcore] Overview & L Catterton Investment
(08:12) Expansion Strategy & Market Focus
(13:16) Core Product Evolution
(20:49) Community Building & Brand Differentiation
(26:13) Premium Boutique Fitness Industry Context
(31:35) Leadership Philosophy & Future Vision
(36:36) Conclusion
