Fitt Insider

Today, I'm joined by Ben Lewis, co-founder and CEO of Little Spoon.

Packaging healthy convenience, Little Spoon is a direct-to-consumer kids nutrition company delivering fresh meals straight to parents' doors.

In this episode, we discuss reimagining baby food for the modern parent.

We also cover:

• Why traditional baby food hasn't changed in 100 years

• The strategic decision to remain direct-to-consumer

• Committing to quality and transparency

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Little Spoon's Website: www.littlespoon.com
Little Spoon's IG: www.instagram.com/littlespoon

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Chapters:
(00:00) Introduction
(01:20) Little Spoon Background
(03:10) The Problem with Traditional Baby Food
(06:40) Evolution Beyond Baby Food
(10:00) Transparency and Quality Standards
(17:40) Building Brand Trust
(21:00) Differentiating Through Quality and Brand Experience
(25:30) Staying Direct-To-Consumer
(31:40) Future Roadmap
(35:00) Conclusion