Jan 17 2025 52 mins
#146 Nancy Harhut has written one of the best books for marketers — EVER published. Period. End of story.
Her book: Using Using Behavioral Science in Marketing: Drive Customer Action and Loyalty by Prompting Instinctive Responses is a complete and thorough guide to key behavioral principles marketers can use to influence and motivate customers to action.
This is a rebroadcast episode and we discuss:
✅How she structured and wrote the book
✅How she used the principles to market her book
✅How to use the principles to become a better storyteller
✅How the book has helped to build business for her agency
✅What is autonomy bias and how to use it to light up your sales
There’s so much fire in this episode we are recommending you listen to it in a fireproof suit.
Connect with Nancy and find out more about her book, her agency, the work she has done for others, just reach out to her here: https://www.linkedin.com/in/nancyharhut/
Or here: HBT Marketing
✅ Get in touch with Kurt at: https://www.linkedin.com/in/kurtlingel/
✅ Connect with Pat at: [email protected]
🍺 Pat’s Pint: Lakefront Brewery, Riverwest Stein, NA
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Thanks, you’re the best!
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