Feb 03 2025 10 mins 2
Welcome back to episode #2 (out of 6), where I review my 2024 digital marketing predictions. 🥳
In today's episode I'm talking about my second 2024 trend prediction: Diversifying Beyond the Publisher Model
Last year, I believed that content creators would start pivoting beyond just the "rank and bank" model (i.e., creating content that ranks in Google and earning ad revenue from that traffic).
Was I correct? And what, exactly, are people pivoting into? Let's find out!
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