Mar 03 2025 35 mins
On this week's episode of Why I Social: Chris Barrows sits down with Tim Sohn, a social media consultant and cancer survivor. Tim shares his inspiring journey from a decade in journalism to becoming an independent consultant. He discusses the creation of "Perspectives on Cancer," a community offering support to cancer patients, survivors, and their families.
Highlights of the discussion include:
- From Newsrooms to Social Media: Tim's transition from journalism to social media consulting, driven by a need to educate businesses in rural Pennsylvania.
- Consulting Success: Insights into client relationships and defining success in social media strategies.
- Building Community: The story behind "Perspectives on Cancer" and its impact on connecting people through shared experiences.
- LinkedIn's Unexpected Role: How LinkedIn became a platform for personal connections and community building.
Learn why Tim socials on this week's episode!
Tim's Links:
Join The Why I Social Community Discord: https://discord.gg/GsB6rhHr
Read and Subscribe to the latest Why I Social Newsletter [LinkedIn]
About our sponsor:
The National Institute for Social Media (NISM) empowers marketing professionals to elevate their social media expertise through industry-recognized certification. NISM provides comprehensive training designed to build confidence, credibility, and credentials while fostering a global community of practice and collaboration among social media professionals.
Learn more about how you can advance your career at https://nismonline.org/
The Why I Social theme song was created by Benjo Beats and may not be used outside of this podcast.