Why I Social

Mar 17 2025 264 ep. 30 mins 4
Why I Social Podcast artwork

Take a look behind the social handle with every Why I Social episode. The podcast brings brings you candid conversations with folks who do social media right - from average joe to CEO. Each podcast invites you to get to know guests on everything social media and beyond.

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Episode 9 - Tovah Kopan

Mar 17 2025 48 mins  
On this week's episode of Why I Social: Chris Barrows sits down with Tovah Kopan who shares her journey from law school to legal technology. She also shares his experience creating community - both in her community and through the Go Boldly Initiative - as well as how to balance multiple roles from career to personal life. Highlights of the discussion include: - From Law to Lega

Episode 8 - Tim Sohn

Mar 03 2025 35 mins  
On this week's episode of Why I Social: Chris Barrows sits down with Tim Sohn, a social media consultant and cancer survivor. Tim shares his inspiring journey from a decade in journalism to becoming an independent consultant. He discusses the creation of "Perspectives on Cancer," a community offering support to cancer patients, survivors, and their families. Highlights of the disc

Episode 7 - Jenny Li Fowler

Feb 17 2025 42 mins  
On this week's episode of the Why I Social Podcast, Chris speaks with Jenny Li Fowler, Director of Social Media Strategy at MIT. Jenny has spent nearly two decades in digital marketing with more than a decade in Higher Education. Her experience in working with organic social media led to her writing "Organic Social Media - How To Build Flourishing Online Communities". Highlights

Episode 6 - Sue Serna (Serna Social)

Feb 03 2025 37 mins  
On this week's episode of the Why I Social Podcast, Chris speaks with Sue Serna, Founder of Serna Social. Sue began her career as a journalist and has since become an expert in social media governance, security, and risk. She also served as the head of global social media at Cargill. With a focus on smart, safer social media - you'll learn more than a few tricks of the trade from

Episode 5 - Alex Hultgren

Jan 20 2025 42 mins  
On this week's episode of the Why I Social Podcast, Chris speaks with Alex Hultgren, fractional CMO and author. From Ford's leadership program to his career as a fractional CMO, Hultgren offers a wealth of knowledge that will help inspire others as they look to build their career. His book "The Three Knows" - which came out in January 2025 - distills everything you need to know do

Episode 4 - Dan LaToracca

Jan 06 2025 52 mins  
On this week's episode of the Why I Social Podcast, Chris speaks with Dan LaToracca, who currently serves as Marketing Director at Zoomph. Dan's previous work includes social and leadership roles with the Carolina Panthers and the Carolina Hurricanes. Highlights of the discussion include: Building a career in the sports media industry What he's learned in his role as an adjunc

Episode 3 - Casie Shimansky

Dec 16 2024 33 mins  
On this week's episode of the Why I Social Podcast, Chris speaks with a three-time guest on the podcast dating back to 2015 as Casie Shimansky returns to podcast. Shimanksky's experience in social media and the digital marketing profession offers a wealth of knowledge. Highlights of the discussion include: How to successfully manage a layoff A decade worth of social media change

Episode 2 - Robbie Schneider

Dec 02 2024 29 mins  
On this week's episode of the Why I Social Podcast, Chris speaks with healthcare communications practitioner Robbie Schneider, author of "Social Media, Sanity & You." Highlights of the discussion include: Her career in Healthcare Communication The importance of mental health for social media professionals Her book writing journey and much more... Quotable Moment: "Changes happ

Episode 1 - Callie Goodwin

Nov 18 2024 39 mins  
Chris speaks with Callie Goodwin, Founder of Sparks of Joy and Communications Manager at ZeeMee. Callie shares highlights of her career from being a team of one in Higher Education to building a small business on TikTok. Learn why Callie socials on this week's episode! Callie's Links: Sparks of Joy TikTok (The LoseIt Log) Join The Why I Social Community Discord: https://disc

Episode 0 - The Return of Why I Social

Nov 04 2024 15 mins  
We're excited to announce the OFFICIAL return of the Why I Social Podcast - with full sponsorship from the National Institute for Social Media. Hear Chris' discussion with Jen Radke, CEO of NISM, as we share what's new and what's the same - and tease the first official episode in two weeks featuring Callie Goodwin. About our sponsor: The National Institute for Social Media (NIS