Ep 172 Building Faace, From Global Expansion to Dragons Den to selling the business with Founder Jasmine Wicks Stephens


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Jan 16 2025 35 mins  

Join Jasmine & Nicole  for an open and honest conversation about starting and growing a brand, securing investment and the process of finding a buyer for the business.

In Ep 171 of Start Scale Succeed Jasmine Wicks-Stephens shares the story behind the brand and how it's rapid expansion and success were met with financial and manufacturing challenges and despite backing from Dragons Den she decided to sell the business 

Faace was born out of Jasmine's extensive industry experience and her personal journey as a new mother

The brand aims to simplify skincare by focusing on lifestyle and hormonal factors, offering products that address specific skin concerns without unnecessary complexity

Jasmine's entrepreneurial journey has garnered attention, with Faace securing investment from prominent business figures on the TV show Dragons’ Den.

The brand experienced strong growth expanding to 23 countries and being stocked in many global retailers. However despite it’s potential, there were many challenges that faced the brand with Jasmine making the decision to sell in 2024. 

Connect with Jasmine on 

https://www.known-community.com/

https://www.instagram.com/jas_ws/

https://www.instagram.com/wearefaace/

https://femalefounder.substack.com/

 

 

Host Nicole Higgins 

The Buyer and retail coach 

Nicole Higgins Links 

https://www.instagram.com/thebuyerandretailcoach/

https://www.linkedin.com/in/nicolehigginsuk/

 

https://thebuyerandretailcoach.com/

https://thebuyerandretailcoach.com/newsletter-sign-up/

 

https://thebuyerandretailcoach.com/free-discovery-call/

https://thebuyerandretailcoach.com/blog/



Sponsor 

Neon Digital Clicks 

Are you ready to scale your ecommerce store?This episode is brought to you by Neon Digital Clicks, the agency dedicated to helping kids’ and family brands achieve explosive growth with high-performing digital marketing campaigns.

 

Neon’s new Runway to Results programme is a revolutionary paid-advertising service that will help you understand your brand’s true potential and reach the heights of success you dream of.

 

Over the course of 60 days, Neon’s expert team will test and optimise your Meta and Google ad accounts to establish your business KPIs and optimum Cost Per Acquisition. 

 

At the end of the Runway period, they’ll analyse your data to establish what profitable scaling looks like and arm you with knowledge, confidence and a clear plan for the next phase of your growth.

 

If you’re ready to elevate your e-commerce game, Neon is the navigator you need on your flight deck.

https://runwaytoresults.com/

https://neondigitalclicks.co.uk/