#177: This Law Changed How I Approach Business


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May 13 2024 16 mins  

#177: "If you can’t be first in a category, set up a new category you can be first in."
– A quote from the book "The 22 Immutable Laws of Marketing" by Al Ries and Jack Trout, which we'll be discussing today. Specifically, the second chapter: "The Law of the Category."

Are you trying to figure out how to start your business but haven't yet found the ultimate idea to conquer the market? Then, the Law of the Category might just help you out. This episode aims to provide you with insights on how to differentiate and set apart your business, your product, or your service from the competition in the market. Enjoy!

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Nicola Flückiger


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