Feb 12 2025 36 mins
In this episode of the Marketing Freaks podcast, Jon sits down with Kate Neuens, Senior Digital Marketing Manager at Frontegg, to explore the complexities of B2B marketing in businesses with long sales cycles.
Jon & Kate discuss the challenges of aligning marketing and sales, the impact of different lead generation channels, and practical strategies for overcoming pipeline stagnation. Kate shares her experience in optimising demand generation, leveraging data to improve decision-making, and implementing automation to streamline processes.
Key Takeaways:
- Learn how to improve communication, collaboration, and shared accountability for pipeline success.
- Discover how to keep prospects engaged and moving through the funnel with targeted content and automation.
- Understand how these elements work together to fuel demand generation and long-term growth.
- Gain insight into how different lead sources impact conversion rates and how to align expectations with reality.
- Explore ways to use data and automation to prioritise high-value leads and improve efficiency.