Marketing Freaks

Send us a text Welcome to the third and final instalment our 3x part CMO series on the Marketing Freaks podcast! In this final episode of the series, we're discussing how to communicate marketing at the board level. This is something that a lot of people new into their careers find challenging, and this episode is really designed to help! We very much hope you've enjoyed this serie

Send us a text Welcome to the second instalment our 3x part CMO series on the Marketing Freaks podcast! This week on the podcast, we are releasing not one BUT THREE episodes with the wonderful Lauri Joffe. In this second episode, we talk through the CMOs role in planning budgets, the finances behind marketing and how to set achievable yet ambitious targets to make sure you're movin

Send us a text Welcome to our 3x part CMO series on the Marketing Freaks podcast! This week on the podcast, we are releasing not one BUT THREE episodes with the wonderful Lauri Joffe. Lauri has an amazing amount of experience as a CMO, working at Sears, American Freight and more. In this first episode we discuss the role of a modern day CMO, the pressures of the role and what the p

Send us a text In this episode of the Marketing Freaks, Jon interviews Joshua Gonzalez, a former performer turned content and product marketing expert. They discuss the importance of injecting personality and creativity into brand content to stand out in a crowded digital space. Joshua shares insights from his career journey—from theatre and social media to cybersecurity marketin

Send us a text Welcome back to this week's episode on the Marketing Freaks podcast! This week we're discussing marketing secrets that will help you transform your marketing. Join us to find out what you need to do to make your marketing as effective as possible and see real business growth from your efforts. In particular, the world of performance marketing, PPC and paid social is

Send us a text In this episode of the Marketing Freaks podcast, Jon sits down with Kate Neuens, Senior Digital Marketing Manager at Frontegg, to explore the complexities of B2B marketing in businesses with long sales cycles. Jon & Kate discuss the challenges of aligning marketing and sales, the impact of different lead generation channels, and practical strategies for overcomin

Send us a text Welcome back to the Marketing Freaks. It's been an extended break, but we're back to bring you industry insights from some of the key figures in the industry. In this episode of the Marketing Freaks podcast, Jon is joined by Paddy Moogan, consultant, agency leader, and author of The New Leader newsletter, to unpack what it really takes to be an effective manager. Ste

Send us a text Welcome back to another short episode, with the topic for this one being the sometimes frustrating relationship between agencies and platform reps. In this episode we explore why this can get frustrating and, if as a client you seem to be getting conflicting advice, we talk about why this is the case and how to decipher what to take on board. Enjoy and please subscri

Send us a text In this episode we talk through the growth in AI or virtual influencers. We talk through what they are, how they are growing and what brands are so far getting involved in the use of AI influencers. What are your thoughts? Do you agree, or does the world of AI influencers freak you out a bit?

Send us a text Welcome to the final episode of The Scale Up Season! In episode 167, Jon is joined by Steve Tannett, Director of Music Platforms at Marshall to discuss what it takes to turn an artist like Nova Twins into a Brit Award Nominee. Tune as Steve shares his experience and the transition from being the artist to being behind the record label, discovering artists and discove