Feb 28 2022 13 mins
In episode 12 of WithinDigital, Nick Livermore is joined by Adapt's own data guru, Sian Miller, to discuss Google Consent Mode - a new website measurement solution that helps businesses continue making data-driven marketing decisions, while also complying with data privacy regulations.
Together they discuss...
- The ins and outs of Google Consent Mode
- What GCM means for data collection
- The benefits of GCM
- Why this is yet another reason to start using GA4
- What it means for the future of data and analytics