WithinDigital

In episode 13 of WithinDigital, Nick Livermore is joined by Joel Strohmeier, Senior Accessibility Consultant at Bristol Strategic UX agency, Nomensa. Together they discuss... The fundamentals of website accessibilityCommon misconceptions about website accessibilityThe importance & impact of accessibilityHow to get started making your website more accessibleMake the business cas

In episode 12 of WithinDigital, Nick Livermore is joined by Adapt's own data guru, Sian Miller, to discuss Google Consent Mode - a new website measurement solution that helps businesses continue making data-driven marketing decisions, while also complying with data privacy regulations. Together they discuss... The ins and outs of Google Consent ModeWhat GCM means for data collectio

In episode 11 of WithinDigital, Nick Livermore is joined by Conductor SEO Strategy Director, Katie Greenwood, to chat about what she thinks will be the biggest SEO trends of 2022. In a slight twist of format, Nick asks Katie to critique Adapt's own SEO predictions, while chatting through the trends and predictions she would have chosen instead. Together, they cover... Google's chan

In episode 10 of WithinDigital, Nick Livermore is joined by Incubeta's Head of Measurement Consultancy, Kate Jervis, to chat about the 'first-party data renaissance' of 2022. Data is at the heart of everything we do in marketing. And first-party data has been around for a long time. So, why in 2022 are we talking about first-party data like it's this new thing? Together, they cover

In episode 9 of WithinDigital, Nick Livermore is joined by Microsoft Client Partner Lead, Marion Gould, to chat about travel industry trends and advertising in 2022. Based on Microsoft's recently published travel industry research, Nick and Marion discuss... What travel advertisers should take away from this researchThe key travel trends advertisers need to be aware ofWhat travel a

In episode 8 of WithinDigital, Nick Livermore is joined by Adapt Managing Director, Jon Greenhalgh, to chat about the three macro trends set to define the marketing landscape in 2022. So, what are those trends? First up is talent and recruitment. How can agencies continue to grow against the backdrop of "The Great Resignation", and what is Adapt doing to onboard new team members? S

In episode 7 of WithinDigital, Nick Livermore is joined by Head of Ad Tech at IAB UK, Tina Lakhani, and Conversion and Analytics Director at Adapt, Ryan Webb, to answer all the questions asked during our recent 'How to Prepare for Life After Third-Party Cookies' webinar... Importantly, since that webinar went out Google has announced that it has delayed the end of third-party cooki

In episode 6 of WithinDigital, Nick Livermore chats to Conductor SEO Manager, Katie Greenwood, about Google's upcoming Page Experience algorithm update and why it's important for businesses to be ready for when it lands. During the episode, Katie gives Nick a lesson in what the algorithm update means, the likely overnight impact of the changes, and a bit of a deep dive into the Cor

In episode 5 of WithinDigital, Nick Livermore chats to Conversion and Analytics Director at Adapt, Ryan Webb, about conversion rate and why you shouldn't care about it (as much as you do). Over the course of the episode, Ryan and Nick discuss the pros and cons of conversion rate, why it's a potentially misleading metric that many give undue attention, and why customer experience op

In episode 4 of Within Digital, Nick Livermore chats to Client Services Director and AI specialist, Melanie Hyde, about the role of AI and automation in advertising, and what it means for advertisers and marketers alike. AI, machine learning, automation - in the world of advertising these terms are used almost interchangeably. In this episode, SearchStar's digital marketing automat