B2B Marketing Podcast

Mar 03 2025 186 ep. 30 mins 58
B2B Marketing Podcast artwork

The essential resource for B2B marketers.

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Episode 185: How Omne broke into the Top 10 UK Agencies in 2025

Mar 03 2025 34 mins  
In this week’s episode, Kavita Singh, Senior Content Editor, B2B Marketing spoke with the Omne team about their growth over the past few years as well as its placement in our most recent benchmarking report. We’re joined by Michael Gividen, CEO, Omne; Rebecca Lewis-Stanton, Director of Client Growth, Omne; and Chris Davies, Managing Director, Omne. In our 2025 UK Agencies Ben

Episode 184: How to lead an award-winning marketing team, with Benefex’s Sally Winter

Feb 24 2025 23 mins  
In this week’s episode of the B2B Marketing Podcast, we spoke to Benefex about their joint Gold win for ‘B2B Marketing team of the year’ at our 2024 B2B Marketing Awards. We sat down with Sally Winter, Marketing Director, Benefex to reveal all. We kicked off the conversation by discussing the structure of Benefex’s team and how they were able to experience a huge amount o

Episode 183: JLL’s Global CMO talks AI, his role, and the key to a commercially impactful strategy

Feb 19 2025 27 mins  
In this episode of The B2B Marketing Podcast, David Rowlands catches up with Siddharth Taparia, Global CMO of real estate advisors and professionals, JLL. David and Siddharth talk through the role of a Global CMO at a Fortune 500 company, how Siddharth builds (and measures) commercial marketing strategies, and how JLL is using AI to drive efficiency and effectiveness in everything

Episode 182: How Rooster Punk & Allica Bank put on ‘creative hats’ to make an award-winning campaign

Feb 17 2025 34 mins  
In this week’s episode of the B2B Marketing Podcast, we spoke with Paul Cash, Founder, Rooster Punk and Georgie Burks, Brand Manager, Allica Bank to discuss their award-winning campaign ‘Get your money hat on’. The campaign won the Gold for ‘Best use of creative’ and the Bronze for ‘Best brand initiative’ at our 2024 B2B Marketing Awards. We break down everything fro

Episode 181: Want to win UK agency of the year? Here's how The Think Tank did it

Feb 12 2025 24 mins  
In this week’s episode of the B2B Marketing Podcast, we spoke with The Think Tank about their win for ‘UK B2B agency of the year’ at our 2024 B2B Marketing Awards. We were joined by Liam Bateman, Founder & Managing Director, The Think Tank and Ros Rowlatt, Digital Media Director, The Think Tank. The duo discuss everything from how they executed one of their most successful

Episode 180: How to take on an agile approach in the new digital marketing era with FunnelFuel

Feb 05 2025 32 mins  
In this week’s episode of the B2B Marketing Podcast, we spoke to Paul Collier, CMO, FunnelFuel to discuss the current digital advertising landscape in 2025. Last year, we reflected on the demise of third-party cookies in bespoke research with FunnelFuel, and this year, we’re looking beyond cookies and addressing tangible solutions for marketers. We discuss everything from IP

Episode 179: The secrets to becoming B2B marketer of the year, with Matt Allen

Jan 15 2025 30 mins  
In this episode of The B2B Marketing Podcast, David Rowlands catches up with Matt Allen, Director of Business Development & Marketing at real estate adviser Bidwells. In November 2024, Matt was awarded Marketer of the Year at our annual B2B Marketing Awards for his outstanding work at Bidwells, which put the company at the heart of a £60 billion opportunity for the economy. In thi

Episode 177: Who Won Big At The B2B Marketing Awards? We Did A Deep Dive

Dec 11 2024 27 mins  
In this week’s exciting episode of the B2B Marketing Podcast, we broke down the B2B Marketing Award winners with a lovely lineup of guests including Jason Talbot, Managing Director, The Croc, Colin Wheeler, Managing Director, Survey Solutions, Paul Collier, Fractional CMO, FunnelFuel and lastly Rich Watts, Board Member & Co-Founder, SiteBox. We sat down to discuss all the highli

Episode 178: Lessons for launching a successful global B2B brand campaign with Radish

Dec 03 2024 31 mins  
In this week’s episode of the B2B Marketing Podcast, Kavita Singh, Senior Content Editor, B2B Marketing spoke with the Radish team about some of the global brand campaigns they’ve achieved. From the key to gaining C-suite buy-in on a global scale to their brilliant KellyOCG ‘No Fluff’ campaign, this episode is jam-packed with insights from Head of Strategy, Chris Willocks

Episode 176: We asked AI to evaluate award-worthy ABM campaigns — Here's what happened

Nov 14 2024 20 mins  
In this week’s episode of the B2B Marketing Podcast, David Rowlands, Head of Product, B2B Marketing, spoke with Robert Norum, ABM & Demand Strategy Expert, Propolis, to talk about some ABM trends and patterns this year. And with our 2024 B2B Marketing Awards on the horizon, we fed every submission for our ‘Best use of ABM’ category through secure AI technology. And the resul